According to Street Fight’s Local Merchant Survey, 25% of small and medium-sized businesses say that search engine optimisation is the area of marketing where they need the most help.

Google introduced the Pigeon Update in July 2014 (thanks Grant Simmons), forever changing Local Search and Search Optimisation.

Ironically, as more businesses become aware of the need for search engine optimisation, SEO has become more complicated.

Prior to Google’s Hummingbird update, local optimization consisted of a set of easily defined steps that, for the most part, existed outside of the more challenging traditional organic optimisation practices.

While those steps are still part of the local optimisation process, Hummingbird integrated many of the more traditional signals into local search as well.

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search engine optimization is the area of marketing where they need the most help.

The 2016 Guide to Local Search Optimisation

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