“Search results change all the time. This particular change has been in the works for awhile, and it’s likely (if you are already managing search campaigns) you have begun to see the changes take effect in major categories.

Don’t think of this as losing the right rail; think of it as gaining a more efficient ad experience. The lack of clutter and Google’s uncanny ability to match intent with results and an efficient ad-buying interface are the key to Google’s past and continued success.”

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3 reasons not to overreact about losing Google ads in the right rail

3 reasons not to overreact about losing Google ads in the right rail

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