Social media is massive. You won’t be surprised to hear that over 2.3 billion people across the world are active users.
This figure is growing all the time. We’re no longer in a world where brands are thinking about whether to ‘do’ social media. Now it’s all about the race to hone and perfect content and techniques in order to excel at social media.
Reach vs engagement
When it comes to measuring and assessing performance in social media marketing, the metrics can be broadly divided into two different categories: audience reach and audience engagement.
The number of followers or fans gives an indication of audience size, while individual post reach and impressions show how many users your content is reaching.
Audience engagement indicators include replies, comments, reactions (likes etc.) and shares. These are highly valuable because they reflect your followers interacting and engaging with your content.
5 tips for creating social media engagement
1: Empower people to ask questions
2: Tag, repost and engage with your fans’ content
3 :Encourage your fans to create content
4: Harness social media for customer service
5: Connect your content with a cause or current event