What is AMP?
The AMP (Accelerated Mobile Pages) project is an open-source initiative aiming to improve the performance of the mobile web. It was launched by Google last October.

In simplified terms, AMP strips out most of the elements which cause web pages to load slower on mobile devices. For example, JavaScripts, unneccessary navigational elements, and a lot of traditional ads. HTTPS is mandatory for AMP pages.

On February, 24th, Google announced that AMP pages will be displayed in mobile search results:

“Now when you search for a story or topic on Google from a mobile device, webpages created using AMP will appear when relevant in the Top Stories section of the search results page. Any story you choose to read will load blazingly fast—and it’s easy to scroll through the article without it taking forever to load or jumping all around as you read. It’s also easy to quickly flip through the search results just by swiping from one full-page AMP story to the next.

Responsive Website Design and Development




Accelerated Mobile Pages

Accelerated Mobile Pages

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