It is often said that Internet marketing and SEO in particular is probably the most efficient and cost effective form of modern marketing.

However, due to its somewhat technical nature it is often put to one side or ignored in favour of more traditional methods of marketing which are easier to understand and have existed for decades.

Various marketing specialists and experts talk about html title tags, meta tags content marketing, social media, and more but in practice there are some basic principles which from experience we can say they are practically the most important things when it comes to ranking well on Google.

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