you won’t get your old rankings back after a penalty

“It’s almost never going to be that we will just restore the previous state because things evolve on the Internet, things evolve in our algorithms and any previous state will be different when we look at it now.

So even if nothing happened with your website with our algorithms in the meantime the rest of the web will have evolved, so that previous state might be different from the new state that that will come up.”

Search Engine Optimisation SEO


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