Last month, Google released the long-awaited fourth version of the Penguin algorithm. The Penguin algorithm deals with artificial backlinks and their influence on the rankings of their website. What is new in Penguin 4 and how does it affect your website rankings?
The most important changes in Penguin 4
• Penguin 4 is real-time. The Penguin algorithm runs when a page is indexed by Google’s web crawlers. It is no longer a separate routine.
• There is no more penalty. The new Penguin algorithm does not demote pages. It just removes that value of the spammy links. Note that there can still be manual penalties for website with very many spam links.
• Penguin now operates on page level. The new Penguin algorithm operates on page level. It no longer penalizes whole websites.
The Penguin algorithm now is part of Google’s core ranking algorithm. When Google’s web crawlers index a page, they check the links on the page. Spammy links are ignored.
Which elements are targeted by Google’s Penguin algorithm?
Although Google’s previous announcements say that Penguin targets spammy techniques in general (keyword stuffing, etc.), it seems that Penguin still focuses on spammy links.
For example, automatically created backlinks, extremely keyword rich backlinks, overused comments links and social media profile links are spammy links. While these links could trigger a penalty in the past, they now have no influence at all on your website rankings.