Data: Mobile drives majority of Black Friday traffic, but PCs dominate sales
“According to Adobe’s data, mobile devices drove more retail site visits (55 percent) than the PC. Most of that was smartphones; only 10 percent of mobile visits came from tablets. Today, Cyber Monday, the company reports that mobile is responsible for 56 percent of site visits (46 percent from smartphones) and 38 percent of sales.
Though still challenging, browsing and buying on mobile sites is getting better. And the identified gap between mobile traffic and conversions argues m-commerce would (and will) eclipse the PC as mobile user experiences improve.”