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5 Ways to Optimise Your WooCommerce Store’s Performance

Why Your WooCommerce Store’s Performance Is Vital

If we conducted a survey asking for the primary web pet peeves, we’d wager that clickbait titles, intrusive popups, and slow-loading pages are near the top. Most visitors have notoriously little patience for slow websites. This means the longer your pages take to load, the bigger the chance your users will decide to look elsewhere.

When it comes to e-commerce stores, lost traffic due to slow loading times will affect your bottom line. In 2012, Amazon estimated that a single extra second in loading times could cost them as much as £1 billion each year. However, you’re probably not racking up similar sales per day, which makes every dollar count more.

In the past, we’ve talked several times about how to optimise WordPress for better performance. However, for this article, we’re going to focus on how to improve WooCommerce sites specifically.

5 Ways to Optimize Your WooCommerce Store’s Performance

1. Compress and Resize Your Product Images
2. Clean Up Your Database Regularly
3. Use a Content Delivery Network (CDN)
4. Set Up a Caching Solution
5. Use a Solid WordPress Hosting Provider
Do you have any questions about how to optimise your WooCommerce store’s performance? Let’s talk about.

Search Engine Optimisation SEO in London

Ecommerce

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Successful Link Building Requires More Than Links

As SEO professionals, there might not be a better feeling than seeing a backlink to your site published on a high authority website, particularly when that link is the result of your manual outreach efforts.

The reason securing backlinks is so satisfying is because so much goes into successful link building.

In fact, most of the work that drives link building results happens long before any outreach messages are sent.

Too often, clients and prospects try to jump the gun with link building. These people understand the value of links, but don’t understand what’s involved in sustainably earning links.

Consistently securing worthwhile links and achieving organic search growth requires an upfront investment in:

• Keyword research
• Content development
• On-page optimisation

Everything Starts with Keyword Research

Link building is most powerful when it’s strategic, and strategic link building is built on sound keyword research.

Link building is time-consuming and difficult. You need to find the opportunities where links can have the most impact.

Proper keyword research will uncover these high-return opportunities and guide link building strategy.

Need help?

Search Engine Optimisation SEO in London

5 Voice Engine Optimisation Strategies That Will Boost Your Rankings

Are you ready for a voice search future?

Whether it’s a speaker or smartphone, voice search usage is rapidly increasing. Leading research firms are predicting that somewhere between 30 and 50 percent of all searches will be conducted via voice by 2020.

Mobile users are relying on voice search to supply them with on-the-go information. The hands-free design of voice search is giving users the ability to search for a location while driving.

Now is the time for you to create a voice engine optimisation (VEO) strategy that will increase your brand traffic and awareness.

Create a Successful Voice Strategy

Businesses that implement a strong VEO strategy before 2020 will be ahead of the voice search curve.

Unlike SEO, VEO has an even smaller search window (top 3 results for mobile and 1 result for smart speakers) making it even more important to have a VEO plan in place.

Don’t get left behind because your business isn’t optimised for voice search!

Search Engine Optimisation SEO in London

Yoast SEO Plugin 7.0 Bug Causes Ranking Drops

This update is meant to correct an error introduced by Yoast 7.0, in March 2018. Victims of this bug will have suffered negative changes in rankings since the Yoast March 6 update.

If your rankings have steadily dropped sometime after March 6, and you use the Yoast SEO Plugin, your site may be a victim of the Yoast SEO Plugin bug.

What Went Wrong with Yoast SEO Plugin?

The ranking bug introduced what Yoast calls, “Panda-like problems” when it updated to the 7.0 version. This change affected settings to the way image redirects are handled. Fortunately, this update did not affect all users.

Is your SEO ok?

Search Engine Optimisation SEO in London

Google: information about keyword stuffing

Keyword stuffing is a spam technique that was popular many years ago. If you included a keyword often enough on a page, it was possible to get high rankings for that keyword.
Of course, keyword stuffing is against the guidelines of Google and Bing:

“When creating content, make sure to create your content for real users and readers, not to entice search engines to rank your content better. Stuffing your content with specific keywords with the sole intent of artificially inflating the probability of ranking for specific search terms is in violation of our guidelines and can lead to demotion or even the delisting of your website from our search results.”

Other search engines also don’t like keyword stuffing. It is something that should be avoided.

Google can handle keyword stuffing

Google’s John Mueller said on Twitter that, although Google does not like keyword stuffing, they are able to handle these pages without penalising the website:

Yeah, but if we can ignore boring keyword stuffing (this was popular in the 90’s; search engines have a lot of practice here), there’s sometimes still enough value to be found elsewhere. I don’t know the page, but IMO keyword stuffing shouldn’t result in removal from the index.

Avoid spam techniques

Although Google does not penalise keyword stuffing pages, it is better to avoid spam techniques to promote your website.

Search Engine Optimisation SEO in London

WordPress Maintenance Services from LK Web Media

Can you afford to lose your website? Are you doing enough to keep your website healthy?

WordPress websites needs continuous monitoring, maintenance and upgrading so that it can give optimum performance and stay safe from the hackers. But if your website is destined to be doomed someone should be there to restore the site from clean/latest backup.

At LK Web Media, we understand the importance of your website and we do everything possible to keep your website healthy in our creche. We know that a website brings leads, customers and business to its owner.

Our packages includes-
– Timely WordPress Updates
– Uptime Monitoring
– Website Updates
– Scheduled Backups
– Malware & Performance Scans
– Regular Reporting

Websites are very important to businesses. That’s why you need to give it the care it deserves. You can always count on us if your looking for WordPress setup and maintenance services.

Contact us today to talk about how we can help you and your WP website stay on top.

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Search Engine Optimisation SEO in London

Google makes some clarifications related to mobile-first indexing


Confused about the Google mobile-first indexing change? Google just posted several clarifications.
As Google begins rolling out mobile-first indexing to more and more sites, the search giant is seeing some confusion within the industry around mobile-first indexing and has decided to clarify some points on Twitter this morning.

URLs with mobile-first indexing
If you deploy different URLs for mobile versus desktop, Google will show the mobile searchers your mobile URL and the desktop searchers your desktop URL. In both cases, the indexed content will be the mobile version of the site, even if Google shows the desktop URL. Sites that are designed with a single URL for mobile and desktop do not need to worry about this.

Crawling changes
Google said the crawl count per day won’t really change, but the balance will shift from desktop pages crawled to mostly mobile pages crawled. Google also may temporarily increase crawling when it re-indexes your website.

Cache bug
There is currently a bug with the Google cache that when a site is moved over to the mobile-indexing process, the Google cache link sometimes may not return anything and may 404 or show a blank page. This is a known bug that Google is working on fixing and has zero impact on indexing and ranking.

Speed update is unrelated to mobile-first indexing
The speed update that is coming up in July is unrelated to mobile-first indexing. Yes, you should make your site fast, especially for mobile users, Google says, but the speed update is not directly related to mobile-first indexing.

Mobile user interface concessions
Mobile websites that use accordions or hamburger menus or similar methods to make content less overwhelming in the smartphone user interface are perfectly fine.

Mobile-friendliness is not required
Your website does not need to be mobile-friendly or responsive to be included in the mobile-first indexing process. In fact, the first sites to move to mobile-first indexing were desktop-only websites.

Ranking boost?
Being switched to mobile-first indexing does not give you a better ranking in Google search. While being mobile-friendly is a ranking factor on mobile, it is unrelated to being in the mobile-first index.

SEO London

Search Engine Optimisation SEO in London

SEO question From Steve in North West London

“I am running a WordPress website. To avoid the risk of duplicate content, should I use a noindex tag on Categories and Archives Pages? Will this impact my overall traffic?
Thanks Steve”

This is a great question, thank you. It’s important for every SEO professional to fundamentally understand how Google works.

So to begin with, the answer is probably not. Most websites don’t need to be concerned about Google crawling some pages that they find no value in.

Pages like tag pages, category pages, and search results that are included “out of the box” in popular CMS like Drupal and WordPress are generally not prevalent enough to matter. If Google sees value in them, they will crawl them and index them. If they don’t, they won’t.

If you have a large ecommerce site, with hundreds of thousands of products, this may become a bigger issue, because you want to focus Google’s crawlers on the pages that matter, and remove things that don’t have any value.

To fully answer this question, you also must understand the difference between robots.txt blocking and a meta noindex tag, as well as how 404s and soft 404s work.

Do you need our help?

Search Engine Optimisation SEO in London

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What Is SEO / Search Engine Optimisation?

SEO stands for “search engine optimisation.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

If you’re looking with some help with SEO, contact us today >>

Search Engine Optimisation SEO in London

WordPress 4.9.6 Beta 1 Adds Tools for GDPR Compliance

WordPress 4.9.6 Beta 1 is available for testing. It’s the first step in bringing GDPR (General Data Protection Regulation) tools to WordPress. In addition to 10 bugs being fixed, this release heavily focuses on privacy enhancements.

One of the first changes is the addition of a Privacy tab on the successful update screen. The message informs users that their sites may send data to WordPress.org for plugin and theme updates with a link to the WordPress.org privacy policy.

Are you ready for GDPR?

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LK Web Media | News and Blog

Do you really know your online competition?


3D illustration by Quince Media @ https://quincemedia.com

Well, here at LK Web Media we optimise your web presence and unlock your online competition.
Below are some steps we do for you.

Step #1: Discover who your competitors are;
Step #2: Evaluate and filter out;
Step #3: Uncover competitors’ keywords;
Step #4: Analyse the SERP landscape;
Step #5: See what’s hidden in a site structure.

+ much more, let us help you get ahead of your competition.

Search Engine Optimisation SEO in London

Technology sells (and saves)

78% of retailers are planning to increase their spending on technology this year, according to an Internet Retailer survey of 77 online retailers conducted in October 2017. Retailers like Ocado Group and Boxed Wholesale are using technology in a variety of ways to boost their bottom lines, drive efficiencies and better appeal to consumers.

These retailers are taking to use technology to improve ROI and the successful routes they are finding.

We will show you how to

• “How to reach millennials”
• “Give you Social help”
• “Find the right fit”
• “Help on Digging into data”

Ecommerce

Google is officially testing ‘more results’ button to load more search results

Instead of making searchers click to the next page of search results, Google is testing showing more results on the same page.

Google is officially testing a “more results” button in the mobile search results interface. Instead of having to click to the next page of the Google search results, a searcher can click the “more results” button, and additional search results will load below the current results.

Danny Sullivan of Google confirmed on Twitter that this test has been running for the past few days.

It seems to be visible to many, if not all, searchers when searching Google on their smartphones.

Google first tested this more results button in a more limited fashion, but now searchers are seeing this test more often.

Google is always testing new user interfaces.
Make sure you stay ahead of your competition.

Search Engine Optimisation SEO in London

Important changes to data protection!

With the introduction of the EU General Data Protection Regulation (GDPR) from the 25th of May 2018 the way in which personal data is handled and displayed will change.
This WILL have an impact on all of your domains.

What is GDPR?

The GDPR (General Data Protection Regulation) seeks to create a harmonised data protection law framework across the EU and aims to give citizens back the control of their personal data, whilst imposing strict rules on those hosting and ‘processing’ this data, anywhere in the world. The Regulation also introduces rules relating to the free movement of personal data within and outside the EU.

Need help??

Responsive Website Design and Development

Google adds air quality data in search results

Traveling to a new city and want to know if you should breathe the air? Google can now tell you the main pollutant level.

Google now will show air quality and pollution data in the search results. If you search for [air quality], [air pollution] and/or qualifiers with city qualifiers, such as [air quality in nyc], Google will show a rating of the air quality in that city.

This works both on desktop and mobile search on Google.com.

The source of the data is from a company named BreezoMeter, and if you click through on the company name in the footer of the answer, it shows more details about the air quality in that location.

Try it … search “air quality in London”

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LK Web Media | News and Blog

Google: Manual Reviews Cannot Lift Algorithmic Search Penalty

If you are hoping Google can do something on their back end to lift an algorithmic penalty, you are out of luck. Google does not have something that can remove an algorithmic penalty – such as from impacted by Panda, Penguin, or the many other algo signals – so a site will rank better in the search results. Google has said this on numerous occasions, but the question still pops up.

It came up again during the Reddit AMA John Mueller did this week.

There’s no “reset button” for a domain, we don’t even have that internally, so a manual review wouldn’t change anything there.

The fact there is no reset button isn’t a surprise. For manual actions, those can be removed by Google, but algorithmic penalties cannot. If a site ends up being demoted in the organic search results that shouldn’t be, Google prefers to deal with those situations by adjusting the algo to fix the issue, so it fixes not only the one site but any others that were caught with the same algo change.

On the same note, triggering a manual action won’t fix algo issues even when the reconsideration request is accepted.

Need help removing your Google Penalties?

Search Engine Optimisation SEO in Hertfordshire

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