As you’re no doubt aware, Google finally rolled out its Google 4.0 algorithm update at the end of last week.
Penguin is now part of Google’s core algorithm, penalising websites that use various black-hat link schemes to manipulate search rankings.
Other important changes include:
Penguin data is refreshed in real time, so any changes will be made as soon as the affected page has been recrawled and reindexed.
Penguin now devalues spam by adjusting ranking of the offending page, rather than affecting the whole site.

So how do these changes affect actual SEO practitioners?

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