Penguin 4.0 | Google’s Latest Algorithm Update and Why it Matters

Penguin 4.0 | Google’s Latest Algorithm Update and Why it Matters

Google is updating it’s algorithms all the time. This means that the software and coding that determines where sites rank is always changing, and so are the rules. For many years, for instance, it was possible to rank a website higher in a search by simply including a keyword over and over again in a website. Through regular updates, however, Google’s algorithm began noticing when websites were simply entering the keyword purely for the sake of rankings.

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