Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. Not a day goes by without news stories about search assistants like Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana or Google’s – uh – nameless service. It seems like voice assistants are slowly taking over the world. In this article, I’ll elaborate on the rise of natural language and voice searches, plus give you tips on how to prepare your content for these new types of visitors.

What is voice search?

With voice search, you use your voice to perform actions on the web. In the past, people often laughed at voice assistants because they were slow and had difficulty understanding and answering questions. However, the current generation of assistants is on its way to becoming incredibly sophisticated. Almost every type of query is possible just by uttering it. We’re not there yet, though, to become a real asset to people’s lives, these devices and services have to take it up another notch. Accuracy is often still an issue.

But why voice? For one thing, it’s fast; people can speak much more rapidly than they can type. It’s convenient, because you can work hands-free and, most of the time, get instant, relevant results, be it in answer to a question or performing an action. In addition to that, the developments on using your voice as an interface, have resulted in a context-based system that uses many components to give you relevant results.

While the significant strides were made on mobile devices, it is now at home were voice operated devices find their place. Amazon has sold millions of Alexa enabled devices, and there’s no end in sight. Recently, Google went on the offensive with Google Home; it’s own smart home assistant.

A look at the data

If you look at data from Mary Meeker’s renowned annual trends report, you’ll see that the use of voice assistants is on the rise. In 2015, 65% of US smartphone owners used a voice assistant, up from 56% in 2014 and 30% in 2013. The main reason for this growth is the improvement of the technology. Meeker also suggests that Google voice queries were up 35 times since 2008 and seven times since 2010. The last one, in May 2016 one in five searches on Android devices in the US is voice activated.

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