Report search drives 10X more traffic to shopping sites than social media

Report: search drives 10X more traffic to shopping sites than social media

“Search is the single largest traffic driver to websites, according to SimilarWeb’s Global Search Marketing Report 2016.

Across a number of paid and organic sources, as indicated, search is the largest single traffic driver, followed by “direct,” and then “referrals.” After that, there’s a big drop in volume. Social media is fourth on the list, followed by display, and finally, email, which generates a minuscule amount of traffic, according to the report.

Within the search category, paid search is just over five percent of all traffic, and organic is just under 95 percent.”

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