“Search is the single largest traffic driver to websites, according to SimilarWeb’s Global Search Marketing Report 2016.
Across a number of paid and organic sources, as indicated, search is the largest single traffic driver, followed by “direct,” and then “referrals.” After that, there’s a big drop in volume. Social media is fourth on the list, followed by display, and finally, email, which generates a minuscule amount of traffic, according to the report.
Within the search category, paid search is just over five percent of all traffic, and organic is just under 95 percent.”
Need help with your SEO ?