Knowledge Graph, Hummingbird and RankBrain — Oh My!
What is the Knowledge Graph?
The Knowledge Graph is Google’s database of semantic facts about people, places and things (called entities).
Knowledge Graph can also refer to a boxed area on a Google search results page where summary information about an entity is displayed.
What is Google Hummingbird?
Google Hummingbird is the name of the Google search algorithm. It was launched in 2013 as an overhaul of the engine powering search results,
allowing Google to understand the meaning behind words and relationships between synonyms (rather than matching results to keywords)
and to process conversational (spoken style) queries.
What is RankBrain?
RankBrain is the name of Google’s artificial intelligence technology used to process search results with machine learning capabilities.
Machine learning is the process where a computer teaches itself by collecting and interpreting data; in the case of a ranking algorithm,
a machine learning algorithm may refine search results based on feedback from user interaction with those results.
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