Why You May Need to Create Better Keywords

If you’ve been running your site for a while, chances are you’re already familiar with the basics of Search Engine Optimisation (SEO). You probably have a good internal linking strategy, solid meta descriptions, and a decent keyword strategy too. However, it’s easy to become complacent when it comes to your choice of keywords, which can lead to a stagnation in your organic traffic.

Let’s discuss complacency. This means choosing keywords at random, or opting for more flexible keywords than useful ones. These are small oversights that can impact your long term search engine results, so you need to be on top of them. If you’re not aware of what good keywords can do for you, let’s break it down quickly:

• They can increase your organic traffic. You can always pay for clicks and views, but search engine traffic (also called organic) is the holy grail of sources. Simply produce good content with solid keywords, and wait for the results to come in.

• You can use them to find untapped sources of visitors. The right keywords can enable you to tap into overlooked niches, giving you an advantage.

• Make your content sound more natural. Ideally, you want your keywords to fade into the background of your content. If you take every chance you have to stuff them in, the quality of your articles will suffer.

Let’s take a minute to step back and go over an example of what constitutes a suboptimal keyword strategy.

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7 Ways to Boost Your Conversions Through Social Media

According to estimates from Statista, by the end of 2017, there will be around 2.7 billion social media users in the world – a figure that is expected to rise by about 7 percent each year.

This fact alone should cause all social media marketers to sit up and consider the opportunities for their own marketing campaigns.

But let’s be honest.

While opportunities abound, social media marketing is complicated.

Targeting the social media crowd is like targeting a moveable feast. It is never static.

People come and go quickly in social media and their interests change from one day to the next.

So, before you invest heavily in any social media marketing campaign, you really need to understand the landscape.

The rewards can be high and also immediate if you strike the right note with your target audience. Miss the target and you could exhaust your social media budget very quickly.

And, while it’s important to build relationships with a social media environment, you must remember that relationship building is simply a strategy it is not the end goal. Foremost business the end goal of any social media marketing strategy is to boost engagement and increase conversions.

You may be well branded, you may be well-known, but if you are not increasing the bottom line through your social media marketing, then you cannot really justify the investment.

With that in mind, here are seven strategies you can develop for your own industry in order to boost conversion through social media marketing.

These strategies are fairly straightforward. It’s up to you to put in the work and develop a strategy into an effective marketing tool

1. Schedule Your Social Media Interactions
2. Repurpose & Reshare Your Content
3. Optimise the Message for Each Network
4. Ensure Links Point to Relevant Landing Pages
5. Pay Attention to What’s Working
6. Make Your Social Content Informative
7. Create Captivating Headlines

Hope this helps you with your Social Media?

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Siri, Safari and Google Search: What does it mean for marketers?

Columnist Jim Yu explains how Apple’s recent announcements and updates to Siri and Safari have had a major impact on the search marketing industry.
Apple has recently made some significant changes to both Siri and Safari, with potentially far-reaching implications for digital marketers.
First, Apple has announced that results for its AI-powered digital assistant, Siri, will now be provided by Google rather than Bing. This interesting development encompasses two of the most important areas of modern search marketing: voice search and mobile. As such, SEOs will be paying close attention to how this might affect their strategies and their reporting.
The launch of the latest version of Apple’s Safari browser also brought with it controversial updates that could significantly impact the digital media industry. By introducing stringent new measures that will prevent third-party cookies from tracking Safari users for more than 24 hours, Apple has made a clear statement about the importance of consumer privacy.
Equally, it has forced some advertisers to rethink their approaches to tracking — and reporting on — digital marketing campaigns. Given the prominent positions of voice search, mobile SEO and data privacy in many industry discussions today, it would be fair to say that Apple has taken a stance.

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Google’s mobile-first index has rolled out for some sites & will be implemented very slowly

Gary Illyes from Google would not give us any timelines, but the rollout of the mobile-first index is going well, and a blog post about the process should be out soon.

The mobile-first index has started to slowly roll out, at least for a “few sites,” Google Webmaster Trends Analyst Gary Illyes told an audience last night at the SMX East conference in New York City.

It is unclear how many sites have already switched over to the mobile-first indexing process, but, when I asked Illyes to clarify what he meant by “a few sites,” he said a few relative to the Google index. So that could be quite a large number of websites.

He said there is no reason to panic about the rollout because Google is still testing it and will be rolling it out incredibly slowly. He added that there is no foreseeable time when the mobile-first index will be fully implemented.

The admission came as a surprise as we did not expect the rollout to begin until next year, but it seems positive test results have encouraged Google to move forward.

In selecting sites to be switched over, Google has set up “classifiers” to define how ready a site is for the mobile-first index. Classifiers determine how equal or comparable the desktop site is to the mobile site when it comes to content, links, schema, multimedia, etc.

If the content, links, schema and so on all match at a 100 percent level, Google is more likely to take that site to the mobile-first indexing stage. If they are at an 80 percent level, Google might wait and communicate to the webmaster that there are specific changes that need to be made to the mobile site to get it closer to being 100 percent comparable.

In any event, Gary Illyes said the purpose of rolling it out to a limited number of sites is to test it more. The tests seem to be going very well, and it will gradually roll out to more sites over time. He said the rollout will go incredibly slowly, and Google will communicate the process to webmasters along the way.

Google also has a blog post in the works that will be published at some point helping webmasters and SEOs understand the process. The company won’t provide a timeline or ETA for the rollout or the blog post, but Illyes confirms they are on the way.

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Not SEO however Happy Halloween to you all

Halloween 2017: The reasons we celebrate today and why children trick-or-treat

Every year we wear scary outfits, bob for apples and carve pumpkins on Halloween – but why?

What is Halloween?

Well, Halloween or Hallowe’en (a contraction of All Hallows’ Evening), also known as Allhalloween, All Hallows’ Eve, or All Saints’ Eve, is a spooky celebration observed every year in a number of countries on October 31 – the eve of the Western Christian feast of All Hallows’ Day, also known as All Saints’ Day. In 2017, Halloween falls on a Tuesday.

The Americanised (Americanized?) Halloween that we experience today actually originated in the Celtic fringes of Britain, and was adapted over the decades by Christian traditions, immigrants’ conventions and an insatiable desire for sweets.
What is the history behind Halloween?
The origin of the festival is disputed, and there are both pagan and Christian practices that have evolved into what Halloween is like today.

Some believe it originates from the Celtic pagan festival of Samhain, meaning ‘Summer’s End’ which celebrated the end of harvest season.

Gaels believed that it was a time when the walls between our world and the next became thin and porous, allowing spirits to pass through, come back to life on the day and damage their crops.
Places were set at the dinner table to appease and welcome the spirits. Gaels would also offer food and drink, and light bonfires to ward off the evil spirits.

The origins of trick or treating and dressing up were in the 16th century in Ireland, Scotland and Wales where people went door-to-door in costume asking for food in exchange for a poem or song.

Many dressed up as souls of the dead and were understood to be protecting themselves from the spirits by impersonating them. More about that below.

The Christian origin of the holiday is that it falls on the days before the feast of All Hallows, which was set in the eighth century to attempt to stamp out pagan celebrations. Christians would honour saints and pray for souls who have not yet reached heaven.

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The new Amazon Key can unlock doors to deliver Prime orders

Amazon will offer a smart-home system that allows drivers to deliver packages inside homes. Amazon Key comes a month after Walmart announced a test of in-home grocery delivery.

Amazon.com Inc. wants customers to come home to packages delivered inside their doors.

Amazon, No. 1 in the Internet Retailer 2017 Top 500, said it will offer a service called Amazon Key, available only to Prime customers, that will allow delivery drivers to place shoppers’ Amazon orders inside their homes, even when no one is home.

In addition to being a Prime customer, a shopper who wants to use this service must own an Amazon Key In-Home Kit, a smart-home system that starts at $249.99 and comes with an Amazon Cloud Cam and one of several smart locks made by Yale and Kwikset.

Amazon Key works without keys or pass codes. Customers will receive a notification through the Amazon Key app letting them know when a driver is getting close. Delivery drivers request access to a home using an Amazon handheld scanner after knocking first, and Amazon confirms that it’s the correct delivery person, though it did not spell out how it verifies the driver’s identity. If a customer is home and does not want an in-home delivery, she can opt to block access and the driver will leave the order outside. The shopper can also opt to block access if she is not home and doesn’t want the driver entering her home. Customers can watch the delivery occur via the internet-connected camera.

“Amazon Key gives customers peace of mind knowing their orders have been safely delivered to their homes and are waiting for them when they walk through their doors,” said Amazon vice president of delivery technology Peter Larsen.

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