Shine’s Benny & Bella New Year race 2019 has started!

Shine’s Benny & Bella New Year race 2019 has now started and LK Web Media’s balloon has been launched!

About Shine Virtual Balloon Races
An integral part of Shine’s fundraising initiatives since the early 90s has been sponsored balloon races. We approach 1000s of companies each year asking for their kind support in a fun event that could ultimately win them a choice of prizes!

See where we are now >>

Over the years, the nature of the event has evolved from actual balloon races to virtual balloon races. We took the step to go virtual due to the detrimental effect real helium filled party balloons were having on the wildlife and environment.

Since its induction in 2009, Shine’s virtual races have gone from strength to strength! You can now decorate your balloon, track its journey and interact vastly on social media to influence your balloon’s journey! These are just a small number of options available to enhance your experience while supporting a great cause!

Who are Shine?
Shine (formerly ASBAH) was formed in 1966 to support those living with spina bifida and hydrocephalus. We rely heavily on the generous support of individuals and businesses in order to achieve our goals on a daily basis.
Make a Donation

What do they do?
Your support enables Shine to continue providing our unique vital services which include a Life Long Opportunities Programme (LLOP) – a tailored, age-related calendar of events including Family Opportunities Weekends, Teen Residentials, Independent Living Workshops, and Shine40Plus events for our adult Members.
Our services

Please feel free to make a donation here>>

© Shine Trading Limited 2019. All Rights Reserved. Shine Balloons is a fundraising website for Shine Trading Limited

Why Prioritisation Is Critical to SEO Success in 2019

SEO is a new(er) marketing practice, which creates unique challenges and added scrutiny.

Limited Budget & Resources

Often, the only resource you have as an in-house SEO is yourself.

You may not have a full team to rely on, so prioritising when and how work will be done becomes paramount.

Collaboration Is a Must

You typically need to collaborate with another department to fully realise your SEO plans.

Prioritising work with the most responsive departments (or those you have the best relationships with) will help you get the ball rolling, and allow your campaign to build momentum as you tackle more difficult collaborations later on.

Proving Efficacy & Demonstrating ROI

Obtaining buy-in — and budget — is difficult to begin with.

Unless you show results quickly it can be even more challenging to keep that budget.

Prioritising SEO projects that require the least amount of resources and provide the most impact is critical during the early stages of a campaign.

SEO is a long-term strategy that takes time and sustained effort to fully realise the benefits of the work.

However, prioritising the path of least resistance will help you demonstrate early returns, empowering you to achieve your larger goals over the course of a campaign.

There are three areas where prioritisation is key:

  • On-site and technical optimisation.
  • Content creation and repurposing.
  • Link building.

Prioritising appropriately within these three areas will set your SEO campaign up for success.

Let us help you with your SEO campaign prioritising >>

Google+ set for early shutdown following bug discovery

Social network Google Plus (stylised asGoogle+) will now be shut down earlier than planned, following the discovery ofa bug affecting more than 50 million users.

Google+ waslaunched in 2011 as an attempt to launch a social network competitor to Facebook.The platform was integrated with other popular Google services, includingYouTube. Although Google+ attracted some initial interest, user engagementquickly dropped and has remained consistently low ever since.

In October 2018, Google announced that the social network would be shut down, following a Wall Street Journal report which found that the company kept quiet a security breach first identified in March, which potentially exposed the personal data of half a million users. An anonymous source speaking to the Wall Street Journal claimed that senior Google staff had not disclosed the vulnerability due to concern about reputational damage, new regulation and CEO Sundar Pichai being required to testify before Congress (despite Google’s best efforts, Pichai is due to address Congress today).

Yesterday, Google announced thatit had identified a second bug during regular testing, following a softwareupdate. The latest bug, which affects a Google+ API, affected approximately52.5 million people and lasted for six days. Much like the previous bugdisclosed, this could have allowed developers to access private profile data, includingage, occupation, username and email addresses.

However, Google has reassuredusers that there is no evidence that the bug was exploited or even noticed bythird parties and that the bug did not expose users’ passwords or financialdata.

Need help with your Social Media?

The importance of understanding intent for SEO

Search is an exciting, ever-changing channel.

Algorithm updates from Google, innovations in the way we search (mobile, voice search, etc.), and evolving user behaviour all keep us on our toes as SEOs. The dynamic nature of our industry requires adaptable strategies and ongoing learning to be successful. However, we can’t become so wrapped up in chasing new strategies and advanced tactics that we overlook fundamental SEO principles.

Recently, I’ve noticed a common thread of questioning coming from our clients and prospects around searcher intent, and I think it’s something worth revisiting here.

However, you might not have your own internal research team, leaving you to analyse intent and the impact it has on your SEO strategy on your own. Today, I want to share a process we go through with clients at Page One Power to help them better understand the intent behind the keywords they target for SEO.

Two questions we always ask when clients bring us a list of target keywords and phrases are:

  1. Should your site or page rank there?
  2. What will these rankings accomplish?

These questions drive at intent and force us, and our clients, to analyse audience and searcher behaviour before targeting specific keywords and themes for their SEO strategy.

The basis for any successful SEO strategy is a firm understanding of searcher intent.

Looking for help with your SEO?

Microsoft partners Mastercard for digital identity solution

Microsoft and Mastercard are partnering for a new digital identity solution which offers internet users the option to dispense with multiple passwords and verify themselves instantly online.

The software giant announced it was joining forces with the payments provider to develop a decentralised identity product that will alleviate the burden on individuals when it comes to providing digital or physical proof of identity as part of the online verification process.

Announcing their strategic collaboration today, Mastercard and Microsoft said they would be working together to give people a secure, instant way to verify as well as enter, control and share their data “with whomever they want, whenever they want”.

The eventual product will help consumers create a single, reusable digital identity that can help people interact with e-commerce merchants, banks government agencies and other digital service providers with lower cost and less friction.

It is also envisaged that a single digital identity could help tackle payments fraud and identity theft.

More >>

6 powerful tips to get more clicks with optimised descriptions

When your website is listed on the first result pages, it’s important to get the link. Optimised descriptions help you to increase the number of clicks that your listings get.

How to influence the description

Google displays a short description of the listed page on the search results page. Google will create its own description of your page if they find that the meta description of your pages is not good enough.

For that reason, it is important to create good meta descriptions. The meta description is the description that is listed in the meta description tag in the head section of your web pages. It looks like this:

1. Keep your description short
2. Answer questions in the description
3. Be emotional
4. Tell the website visitors what to do
5. Use different descriptions on different pages
6. Try to get listed as a rich result

Let us optimise your web pages now….

Search Engine Optimisation SEO in London


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