Successful Link Building Requires More Than Links

As SEO professionals, there might not be a better feeling than seeing a backlink to your site published on a high authority website, particularly when that link is the result of your manual outreach efforts.

The reason securing backlinks is so satisfying is because so much goes into successful link building.

In fact, most of the work that drives link building results happens long before any outreach messages are sent.

Too often, clients and prospects try to jump the gun with link building. These people understand the value of links, but don’t understand what’s involved in sustainably earning links.

Consistently securing worthwhile links and achieving organic search growth requires an upfront investment in:

• Keyword research
• Content development
• On-page optimisation

Everything Starts with Keyword Research

Link building is most powerful when it’s strategic, and strategic link building is built on sound keyword research.

Link building is time-consuming and difficult. You need to find the opportunities where links can have the most impact.

Proper keyword research will uncover these high-return opportunities and guide link building strategy.

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Search Engine Optimisation SEO in London

5 Voice Engine Optimisation Strategies That Will Boost Your Rankings

Are you ready for a voice search future?

Whether it’s a speaker or smartphone, voice search usage is rapidly increasing. Leading research firms are predicting that somewhere between 30 and 50 percent of all searches will be conducted via voice by 2020.

Mobile users are relying on voice search to supply them with on-the-go information. The hands-free design of voice search is giving users the ability to search for a location while driving.

Now is the time for you to create a voice engine optimisation (VEO) strategy that will increase your brand traffic and awareness.

Create a Successful Voice Strategy

Businesses that implement a strong VEO strategy before 2020 will be ahead of the voice search curve.

Unlike SEO, VEO has an even smaller search window (top 3 results for mobile and 1 result for smart speakers) making it even more important to have a VEO plan in place.

Don’t get left behind because your business isn’t optimised for voice search!

Search Engine Optimisation SEO in London

Yoast SEO Plugin 7.0 Bug Causes Ranking Drops

This update is meant to correct an error introduced by Yoast 7.0, in March 2018. Victims of this bug will have suffered negative changes in rankings since the Yoast March 6 update.

If your rankings have steadily dropped sometime after March 6, and you use the Yoast SEO Plugin, your site may be a victim of the Yoast SEO Plugin bug.

What Went Wrong with Yoast SEO Plugin?

The ranking bug introduced what Yoast calls, “Panda-like problems” when it updated to the 7.0 version. This change affected settings to the way image redirects are handled. Fortunately, this update did not affect all users.

Is your SEO ok?

Search Engine Optimisation SEO in London

Google: information about keyword stuffing

Keyword stuffing is a spam technique that was popular many years ago. If you included a keyword often enough on a page, it was possible to get high rankings for that keyword.
Of course, keyword stuffing is against the guidelines of Google and Bing:

“When creating content, make sure to create your content for real users and readers, not to entice search engines to rank your content better. Stuffing your content with specific keywords with the sole intent of artificially inflating the probability of ranking for specific search terms is in violation of our guidelines and can lead to demotion or even the delisting of your website from our search results.”

Other search engines also don’t like keyword stuffing. It is something that should be avoided.

Google can handle keyword stuffing

Google’s John Mueller said on Twitter that, although Google does not like keyword stuffing, they are able to handle these pages without penalising the website:

Yeah, but if we can ignore boring keyword stuffing (this was popular in the 90’s; search engines have a lot of practice here), there’s sometimes still enough value to be found elsewhere. I don’t know the page, but IMO keyword stuffing shouldn’t result in removal from the index.

Avoid spam techniques

Although Google does not penalise keyword stuffing pages, it is better to avoid spam techniques to promote your website.

Search Engine Optimisation SEO in London

WordPress Maintenance Services from LK Web Media

Can you afford to lose your website? Are you doing enough to keep your website healthy?

WordPress websites needs continuous monitoring, maintenance and upgrading so that it can give optimum performance and stay safe from the hackers. But if your website is destined to be doomed someone should be there to restore the site from clean/latest backup.

At LK Web Media, we understand the importance of your website and we do everything possible to keep your website healthy in our creche. We know that a website brings leads, customers and business to its owner.

Our packages includes-
– Timely WordPress Updates
– Uptime Monitoring
– Website Updates
– Scheduled Backups
– Malware & Performance Scans
– Regular Reporting

Websites are very important to businesses. That’s why you need to give it the care it deserves. You can always count on us if your looking for WordPress setup and maintenance services.

Contact us today to talk about how we can help you and your WP website stay on top.

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Search Engine Optimisation SEO in London