About Shine Virtual Balloon Races An integral part of Shine’s fundraising initiatives since the early 90s has been sponsored balloon races. We approach 1000s of companies each year asking for their kind support in a fun event that could ultimately win them a choice of prizes!
Over the years, the nature of the event has evolved from actual balloon races to virtual balloon races. We took the step to go virtual due to the detrimental effect real helium filled party balloons were having on the wildlife and environment.
Since its induction in 2009, Shine’s virtual races have gone from strength to strength! You can now decorate your balloon, track its journey and interact vastly on social media to influence your balloon’s journey! These are just a small number of options available to enhance your experience while supporting a great cause!
Who are Shine? Shine (formerly ASBAH) was formed in 1966 to support those living with spina bifida and hydrocephalus. We rely heavily on the generous support of individuals and businesses in order to achieve our goals on a daily basis. Make a Donation
What do they do? Your support enables Shine to continue providing our unique vital services which include a Life Long Opportunities Programme (LLOP) – a tailored, age-related calendar of events including Family Opportunities Weekends, Teen Residentials, Independent Living Workshops, and Shine40Plus events for our adult Members. Our services
SEO is a new(er) marketing practice, which creates unique challenges
and added scrutiny.
Limited Budget & Resources
Often, the only resource you have as an in-house SEO is yourself.
You may not have a full
team to rely on, so prioritising when and how work will be done becomes
Collaboration Is a Must
You typically need to collaborate with another department to fully realise
your SEO plans.
Prioritising work with the most responsive departments (or those you have
the best relationships with) will help you get the ball rolling, and allow your
campaign to build momentum as you tackle more difficult collaborations later
Social network Google Plus (stylised asGoogle+) will now be shut down
earlier than planned, following the discovery ofa bug affecting more
than 50 million users.
Google+ waslaunched in 2011 as an attempt to launch a social network competitor to Facebook.The platform was integrated with other popular Google services, includingYouTube. Although Google+ attracted some initial interest, user engagementquickly dropped and has remained consistently low ever since.
In October 2018, Google announced
that the social network would be shut down,
following a Wall
Street Journal report which found that the company kept quiet a security
breach first identified in March, which potentially exposed the personal data
of half a million users. An anonymous source speaking to the Wall Street
Journal claimed that senior Google staff had not disclosed the vulnerability
due to concern about reputational damage, new regulation and CEO Sundar Pichai
being required to testify before Congress (despite Google’s best efforts,
Pichai is due to address Congress today).
Yesterday, Google announced thatit had identified a second bug during regular testing, following a softwareupdate. The latest bug, which affects a Google+ API, affected approximately52.5 million people and lasted for six days. Much like the previous bugdisclosed, this could have allowed developers to access private profile data, includingage, occupation, username and email addresses.
However, Google has reassuredusers that there is no evidence that the bug was exploited or even noticed bythird parties and that the bug did not expose users’ passwords or financialdata.
updates from Google, innovations in the way we search (mobile, voice search,
etc.), and evolving user behaviour all keep us on our toes as SEOs. The dynamic
nature of our industry requires adaptable strategies and ongoing learning to be
successful. However, we can’t become so wrapped up in chasing new strategies
and advanced tactics that we overlook fundamental SEO principles.
I’ve noticed a common thread of questioning coming from our clients and
prospects around searcher intent, and I think it’s something worth revisiting
you might not have your own internal research team, leaving you to analyse
intent and the impact it has on your SEO strategy on your own. Today, I want to
share a process we go through with clients at Page One Power to help them
better understand the intent behind the keywords they target for SEO.
questions we always ask when clients bring us a list of target keywords and
Should your site or page
What will these rankings
questions drive at intent and force us, and our clients, to analyse audience
and searcher behaviour before targeting specific keywords and themes for
their SEO strategy.
for any successful SEO strategy is a firm understanding of searcher intent.
Microsoft and Mastercard are partnering for a new digital identity solution which offers internet users the option to dispense with multiple passwords and verify themselves instantly online.
The software giant announced it was joining forces with the payments provider to develop a decentralised identity product that will alleviate the burden on individuals when it comes to providing digital or physical proof of identity as part of the online verification process.
Announcing their strategic collaboration today, Mastercard and Microsoft said they would be working together to give people a secure, instant way to verify as well as enter, control and share their data “with whomever they want, whenever they want”.
The eventual product will help consumers create a single, reusable digital identity that can help people interact with e-commerce merchants, banks government agencies and other digital service providers with lower cost and less friction.
It is also envisaged that a single digital identity could help tackle payments fraud and identity theft.
When your website is listed on the first result pages, it’s important to get the link. Optimised descriptions help you to increase the number of clicks that your listings get.
How to influence the description
Google displays a short description of the listed page on the search results page. Google will create its own description of your page if they find that the meta description of your pages is not good enough.
For that reason, it is important to create good meta descriptions. The meta description is the description that is listed in the meta description tag in the head section of your web pages. It looks like this:
1. Keep your description short
2. Answer questions in the description
3. Be emotional
4. Tell the website visitors what to do
5. Use different descriptions on different pages
6. Try to get listed as a rich result
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