What is Googlebot?

Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering.

Google and other search engines use web crawlers to update their search indexes. Each search engine that has its own index also has its own web crawler. If you want to see your web pages on Google’s search result pages, Googlebot has to visit your pages first.

Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots.

How does Googlebot work?

Basically, Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content on a web page, Google will update the index.

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make a note of that so the index can be updated.

If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results.
How to check the crawlability of your web pages

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Porsche launches live online tours with GoInStore

Porsche has partnered with retail technology company GoInStore to offer an immersive online experience to its global fan base, allowing them to experience a live, host-guided virtual tour of the Porsche Museum.

Through GoInStore’s real-time video technology, visitors can explore Porsche’s range of historic and modern vehicles showcased at its museum in Stuttgart-Zuffenhausen, Germany. Website visitors can now take an expert-led tour of exhibits on show in the 5,600 square metre venue, which is situated next to the headquarters of Porsche AG.

Achim Stejskal, director of the Porsche Museum, said: “This solution helps us to make the Porsche brand and the unique history of the company tangible for a wider group of people around the world. Whether you are based in the USA, Russia or Brazil – everyone in all countries and regions of the world will be able to interact with us online. The virtual tour gives users the feeling of being right there in the exhibition.”

André Hordagoda, GoInStore’s co-founder, commented: “Porsche has always been known as an innovator in the automobile sector and their recent implementation of our technology is no exception. Visitors worldwide can now take a live virtual tour of the Porsche museum in real-time without having to be physically present – a dream for many car enthusiasts who may not have even considered being able to see around this amazing building with its fantastic collection.”

Try it now….
https://www.porsche.com/all/transitional/museum/kugelpanoramen/Tour_Porsche_high_res/Museumstour_hr_en.html

Written by Anthony Strzalek
27/11/2017

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Google: We’re Still Making Changes To Penguin & Panda Algorithms

Eric Kuan from Google on stage with Gary Illyes and Nathan Johns from Google at PubCon said that Google is still making changes to both the Panda and Penguin algorithms. Just a month ago we reported that Google occasionally tweaks the Penguin algorithm but for the most part it is on autopilot.

Eric has been with Google for over 6 years, so he is not a new kid.

We have to imagine Google does make tweaks to most of their algorithms when necessary and for Eric to say Google does do this as well to Penguin and Panda should come as no surprise.

The only big issue is, if one of those tweaks impacts your site and Google doesn’t confirm when they have tweaked these algorithms, it is hard for SEOs and webmasters to debug this information.

But clearly Google has no interest in confirming or denying future algorithmic updates or tweaks, they do not care if webmasters are chasing their tails trying to help a new client fix their ranking issues.

They just care about making sure the search results are quality enough for their searchers. But for webmasters, no – they won’t confirm any of these search quality updates anymore – well, they said they would, but they have proven that they won’t.

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Why You May Need to Create Better Keywords

If you’ve been running your site for a while, chances are you’re already familiar with the basics of Search Engine Optimisation (SEO). You probably have a good internal linking strategy, solid meta descriptions, and a decent keyword strategy too. However, it’s easy to become complacent when it comes to your choice of keywords, which can lead to a stagnation in your organic traffic.

Let’s discuss complacency. This means choosing keywords at random, or opting for more flexible keywords than useful ones. These are small oversights that can impact your long term search engine results, so you need to be on top of them. If you’re not aware of what good keywords can do for you, let’s break it down quickly:

• They can increase your organic traffic. You can always pay for clicks and views, but search engine traffic (also called organic) is the holy grail of sources. Simply produce good content with solid keywords, and wait for the results to come in.

• You can use them to find untapped sources of visitors. The right keywords can enable you to tap into overlooked niches, giving you an advantage.

• Make your content sound more natural. Ideally, you want your keywords to fade into the background of your content. If you take every chance you have to stuff them in, the quality of your articles will suffer.

Let’s take a minute to step back and go over an example of what constitutes a suboptimal keyword strategy.

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7 Ways to Boost Your Conversions Through Social Media

According to estimates from Statista, by the end of 2017, there will be around 2.7 billion social media users in the world – a figure that is expected to rise by about 7 percent each year.

This fact alone should cause all social media marketers to sit up and consider the opportunities for their own marketing campaigns.

But let’s be honest.

While opportunities abound, social media marketing is complicated.

Targeting the social media crowd is like targeting a moveable feast. It is never static.

People come and go quickly in social media and their interests change from one day to the next.

So, before you invest heavily in any social media marketing campaign, you really need to understand the landscape.

The rewards can be high and also immediate if you strike the right note with your target audience. Miss the target and you could exhaust your social media budget very quickly.

And, while it’s important to build relationships with a social media environment, you must remember that relationship building is simply a strategy it is not the end goal. Foremost business the end goal of any social media marketing strategy is to boost engagement and increase conversions.

You may be well branded, you may be well-known, but if you are not increasing the bottom line through your social media marketing, then you cannot really justify the investment.

With that in mind, here are seven strategies you can develop for your own industry in order to boost conversion through social media marketing.

These strategies are fairly straightforward. It’s up to you to put in the work and develop a strategy into an effective marketing tool

1. Schedule Your Social Media Interactions
2. Repurpose & Reshare Your Content
3. Optimise the Message for Each Network
4. Ensure Links Point to Relevant Landing Pages
5. Pay Attention to What’s Working
6. Make Your Social Content Informative
7. Create Captivating Headlines

Hope this helps you with your Social Media?

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Siri, Safari and Google Search: What does it mean for marketers?

Columnist Jim Yu explains how Apple’s recent announcements and updates to Siri and Safari have had a major impact on the search marketing industry.
Apple has recently made some significant changes to both Siri and Safari, with potentially far-reaching implications for digital marketers.
First, Apple has announced that results for its AI-powered digital assistant, Siri, will now be provided by Google rather than Bing. This interesting development encompasses two of the most important areas of modern search marketing: voice search and mobile. As such, SEOs will be paying close attention to how this might affect their strategies and their reporting.
The launch of the latest version of Apple’s Safari browser also brought with it controversial updates that could significantly impact the digital media industry. By introducing stringent new measures that will prevent third-party cookies from tracking Safari users for more than 24 hours, Apple has made a clear statement about the importance of consumer privacy.
Equally, it has forced some advertisers to rethink their approaches to tracking — and reporting on — digital marketing campaigns. Given the prominent positions of voice search, mobile SEO and data privacy in many industry discussions today, it would be fair to say that Apple has taken a stance.

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