Three ways voice assistance is resonating with baby boomers

When new technology takes off, we sometimes assume the only early adopters are the young. While millennials are no doubt talking to the new wave of voice-activated speakers, it turns out that Google Home and Amazon Echo are really resonating with baby boomers. In fact, our research has found that boomers see their voice-activated speakers as more than a simple device.

Here are three key things we discovered when researching boomers who own voice-activated speakers.

It’s a companion
It has serious potential
It’s empowering (and they want more)

Boomers also see their devices as a source of information. While other audiences were more likely to say they use voice-activated speakers to multitask or do things without a screen, 51% of those 55 years old and over said a top reason for using their voice-activated speaker is “it empowers me to instantly get answers and information.”

Need help with the way you come up in a voice search?

Search Engine Optimisation SEO in London

Why Google does not index all of your pages

On Twitter, Google’s John Mueller said that creating additional Sitemap files won’t help if Google does not index specific URLs on your website. If Google indexes only 30 of 100 URLs, it does not help to put the missing 70 URLs in a separate Sitemap file:

That wouldn’t change anything. If we’re not indexing 80 URLs from a normal 100 URL site, that sounds like you need to work on the site instead of on sitemap submissions. Make it awesome! Make every page important!

Improve your pages and get them all listed >>

Responsive Website Design and Development

SEO Watford | Search Engine Optimisation

Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits

According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social.

After a year fraught with terms like “fake news,” and headlines centering around brand safety issues and extreme content, it appears the actions taken by social sites to curb the influx of malicious content is turning out to be a real boon for search referral traffic.

For the first time since 2014, Shareaholic says search outpaced social in the percentage of overall traffic it delivered in 2017. According to the analytic platform’s data, search drove 34.8 percent of site visits in 2017 compared to social networks which accounted for 25.6 percent of referral traffic.

Chartbeat, an analytics platform for online publishers and media organizations, has witnessed a similar trend with traffic from Google search to publisher websites up more than 25 percent since the start of 2017.

“Google Search has always been the largest referrer to Chartbeat clients,” writes the company’s CEO, John Saroff, on Chartbeat’s blog, “In late August, Chartbeat data scientists noticed that Google Search referrals across our client base were trending up.”

The CEO says his team initially thought the rise in Google referrals were attached to events like last year’s solar eclipse and Hurricane Irma, but traffic continued to rise even after news headlines around the events subsided. Instead of falling back into normal patterns, Chartbeat saw Google search driving even more traffic to publisher sites.

Search beats out social for share of visits

Search Engine Optimisation SEO in London

Making website speed and performance part of your SEO routine

Monitoring webpage performance is key to avoiding setbacks when algorithms change. Contributor Bobby Lyons points out ways to adapt everyday SEO activities so a website will thrive regardless of algorithm updates.

Success in search engine optimisation (SEO) requires not only an understanding of where Google’s algorithm is today but an insight to where Google is heading in the future.

Based on my experience, it has become clear to me Google will place a stronger weight on the customer’s experience with page load speed as part of their mobile-first strategy. With the investment Google has made in page performance, there are some indicators we need in order to understand how critical this factor is now and will be in the future.

Contact us today so we can speed up your website >>

Search Engine Optimisation SEO in London

Google going to mark all HTTP sites as “not secure”

Google announced that they are going to mark all HTTP sites as “not secure”in Google Chrome.

The change will take effect in July 2018 with the release of Chrome 68:

“Chrome’s new interface will help users understand that all HTTP sites are not secure, and continue to move the web towards a secure HTTPS web by default. HTTPS is easier and cheaper than ever before, and it unlocks both performance improvements and powerful new features that are too sensitive for HTTP.”

If you haven’t moved your website to HTTPS, you should do so now.

Contact us today to help you get a SSL on your site >>

Contact