Google clarifies the Speed Update only impacts the ‘slowest sites’

With Google’s Speed Update, I asked Google’s John Mueller to clarify what he meant when he said the update will work at “more of a gradual scale.” In a recent webmaster hangout, he told participants that “the faster you can make your pages the more we can take that into account. And it’s not so much that it’s like it’s too slow or it’s faster.”

That seemed to contradict the original announcement where Google said this update “will only affect pages that deliver the slowest experience to users.” So I asked Mueller about this one on Twitter.

He reiterated the earlier guidance that “this only affects the slowest sites” adding that “those can incrementally improve” but went on to say that “ideally, you’d significantly improve the speed.”

He also confirmed that Google is “still aiming for this month” for the rollout. Mueller also explained once again that “if your site is reasonably fast, tweaking won’t change things.”

So, in short, if you have a fast site, making it faster “won’t change things” with your rankings (at least due to the Speed Update), but if your site is slow, even incremental changes might help.

Need help to speed up your Website?

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User eXperience (UX) and SEO

Optimising websites is not just about getting those visitors to your website. It is also about serving them the best user experience and keeping them on your website. Or even better, seduce that visitor to subscribe to your newsletter or buy your products.

Get ready to optimise your site’s speed, write awesome content and improve the accessibility of your site. Make sure your site is mobile friendly and don’t forget to analyze the results of your efforts.

And there’s more.

Contact us today about how we can improve your site’s usability.

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5 Ways to Optimise Your WooCommerce Store’s Performance

Why Your WooCommerce Store’s Performance Is Vital

If we conducted a survey asking for the primary web pet peeves, we’d wager that clickbait titles, intrusive popups, and slow-loading pages are near the top. Most visitors have notoriously little patience for slow websites. This means the longer your pages take to load, the bigger the chance your users will decide to look elsewhere.

When it comes to e-commerce stores, lost traffic due to slow loading times will affect your bottom line. In 2012, Amazon estimated that a single extra second in loading times could cost them as much as £1 billion each year. However, you’re probably not racking up similar sales per day, which makes every dollar count more.

In the past, we’ve talked several times about how to optimise WordPress for better performance. However, for this article, we’re going to focus on how to improve WooCommerce sites specifically.

5 Ways to Optimize Your WooCommerce Store’s Performance

1. Compress and Resize Your Product Images
2. Clean Up Your Database Regularly
3. Use a Content Delivery Network (CDN)
4. Set Up a Caching Solution
5. Use a Solid WordPress Hosting Provider
Do you have any questions about how to optimise your WooCommerce store’s performance? Let’s talk about.

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Successful Link Building Requires More Than Links

As SEO professionals, there might not be a better feeling than seeing a backlink to your site published on a high authority website, particularly when that link is the result of your manual outreach efforts.

The reason securing backlinks is so satisfying is because so much goes into successful link building.

In fact, most of the work that drives link building results happens long before any outreach messages are sent.

Too often, clients and prospects try to jump the gun with link building. These people understand the value of links, but don’t understand what’s involved in sustainably earning links.

Consistently securing worthwhile links and achieving organic search growth requires an upfront investment in:

• Keyword research
• Content development
• On-page optimisation

Everything Starts with Keyword Research

Link building is most powerful when it’s strategic, and strategic link building is built on sound keyword research.

Link building is time-consuming and difficult. You need to find the opportunities where links can have the most impact.

Proper keyword research will uncover these high-return opportunities and guide link building strategy.

Need help?

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5 Voice Engine Optimisation Strategies That Will Boost Your Rankings

Are you ready for a voice search future?

Whether it’s a speaker or smartphone, voice search usage is rapidly increasing. Leading research firms are predicting that somewhere between 30 and 50 percent of all searches will be conducted via voice by 2020.

Mobile users are relying on voice search to supply them with on-the-go information. The hands-free design of voice search is giving users the ability to search for a location while driving.

Now is the time for you to create a voice engine optimisation (VEO) strategy that will increase your brand traffic and awareness.

Create a Successful Voice Strategy

Businesses that implement a strong VEO strategy before 2020 will be ahead of the voice search curve.

Unlike SEO, VEO has an even smaller search window (top 3 results for mobile and 1 result for smart speakers) making it even more important to have a VEO plan in place.

Don’t get left behind because your business isn’t optimised for voice search!

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Yoast SEO Plugin 7.0 Bug Causes Ranking Drops

This update is meant to correct an error introduced by Yoast 7.0, in March 2018. Victims of this bug will have suffered negative changes in rankings since the Yoast March 6 update.

If your rankings have steadily dropped sometime after March 6, and you use the Yoast SEO Plugin, your site may be a victim of the Yoast SEO Plugin bug.

What Went Wrong with Yoast SEO Plugin?

The ranking bug introduced what Yoast calls, “Panda-like problems” when it updated to the 7.0 version. This change affected settings to the way image redirects are handled. Fortunately, this update did not affect all users.

Is your SEO ok?

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