Best Online Sales | e commerce for Christmas

Internet Retailer is forecasting another banner e commerce Christmas and retailers have the opportunity to have their best online sales season ever. Even though many retailers are in the throes of preparing, small tweaks can still be made that can have a big impact on the bottom line.

78%
Nearly 80% of retailers surveyed say they will increase spending on e-commerce technology this year, and the top reason is to attract new customers, according to an exclusive Internet Retailer survey.

614
More than 600 Top 1000 retailers market a loyalty program. While seven merchants offer free shipping when a shopper signs up for a free loyalty membership, 28 additional retailers have free shipping associated with various paid membership.

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Facebook is Changing Chatbot Permissions for Subscription Messaging, Effective December 31st

Facebook is making changes to subscription messaging permissions that will affect chatbots.

Permission to send subscription messages will have to be granted at the Page-level rather than at the app-level.

Chatbots that send subscription messages have until December 31st to transition from app-level to page-level permissions.

If you have a chatbot that sends subscription messages then these changes are important to be aware of.

These changes do not apply to chatbots that only send standard messages.

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Sneaky Types of Duplicate Content

1. Scraped content
2. Syndicated content
3. HTTP and HTTPS pages
4. WWW and non-WWW pages
5. Dynamically generated URL parameters
6. Similar content
7. Printer-friendly pages

Duplicate content is a big topic in the SEO space. When we hear about it, it’s mostly in the context of Google penalties; but this potential side effect of content duplication is not only blown up in importance, but also hardly the gravest consequence of the issue.

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Study confirms brands’ worst fears about unsafe content

Ads placed in front of or beside unsafe content triggered a range of negative consumer reactions.

Brand safety has been an issue since the beginning of the internet. However in the past several years it has gained more importance and urgency, with incidents and advertiser concerns growing.
A new study from brand safety platform CHEQ, media agency IPG Mediabrands and automaker BMW aimed to quantify the risk to brands that appear next to “unsafe” content. In short, the study found being associated with unsafe content had a significant, negative impact on brand perceptions, consumer trust and intent to buy.

Not just a survey. The study’s methodology makes makes its findings more credible than if were simply the product an abstract survey of consumer sentiment. There was an initial screening survey, then participants were exposed to ads beside negative or unsafe content. Then there was a follow-up survey to measure brand sentiment:

The full process is described as follows: “We displayed 4 different types of content alongside the ads ranging from safe to generally unsafe, brand averse and vertical averse . . . We displayed BMW and Hulu brand video ads to the test group, while the control group was shown various PSA ads. . . We displayed the content on both desktop and mobile to make sure we captured and reflected consumers’ genuine ad viewing experience.”

Consumer sentiment declines across the board. The results confirm brand marketers’ fears. Below are some of the summary findings:

• Consumer perception of brand quality declines by 7X vs. the control group not exposed to the unsafe content
• There’s a 2X decline in purchase intent for those exposed
• Consumers are 50 percent less likely to recommend the brand
• Consumers are 2.8X less interested in associating themselves with the brand
• Consumers are 3X more likely to believe that the brand isn’t “in the know”

There are additional findings in the report, consistent with these negative perceptions and sentiment. For example, many of the study participants assumed the placement of the brand ads near negative or unsafe content was intentional. They also view these ads as an “endorsement” of the unsafe content.

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Start-up cyber security: What simple mistakes leave you at risk?

As cyber threats intensify, small businesses must make sure that careless mistakes aren’t leaving them vulnerable. Tayo Dada, the founder of cyber security firm Uncloak, looks at how SMEs can protect themselves.

Cyber-crime is on the up. A survey by analyst Ovum found that 60% of companies saw an increase in cyber-attacks in the past year. Meanwhile, Uncloaks’ own research suggests that the number of cyber-attacks in 2017 was up an incredible 400% year on year.

The costs of cyber-crime are high, both financially and in terms of the devastating reputational damage done to businesses that fall victim – yet 96% of businesses in Europe feel they cannot justify the cost of a cyber security expert. The reality is that the threat affects businesses of all sizes, yet cyber security is a poorly understood area for many businesses, and most simply wait to shut the stable door after the horse has bolted.

Of course, cyber security is a complex and ever-changing landscape, but there are simple things we could all do to reduce risks. Take a look at these common mistakes, and you might spot some straightforward things you can do to reduce your chance of being hit by a hacker – because prevention is always better than a cure:

Don’t think that it won’t happen to you

Despite the growing threat, many SMEs still believe they won’t be affected, or that they’re too small to be a target. But whatever your size or industry, your business has data that is valuable. And an attack can be fatal to a small, unprepared business.

Protect yourself today >>

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10 Paid Search & PPC Best Practices for 2019

Another year is quickly approaching.

That means now is the perfect time to review current PPC best practices to start improving your performance.
There are opportunities to revisit the dependable PPC best practices but even more opportunity to implement new ideas into your program.

Get ready to rock PPC in 2019!

1. Review New Features in Google Ads
Another year, another Google deadline.

2. Test New Platforms
OK, PPC marketers, listen up!

3. Mobile Preference
For years, we’ve seen the usage of mobile devices for search increase.

4. Test New Features
Earlier in this post, we see a few new features you should consider testing in Google Ads 2019: Promotions extensions and Outstream video campaigns.

5. Audiences Integrated with Search
For quite some time we were limited to the keyword in search engines.

6. Learn to Use Scripts
PPC managers can learn to automate repetitive tasks in their Google Ads accounts using scripts added to the account.

7. Voice Search Preparation
You might not be getting a large quantity of voice searches yet. Most advertisers aren’t.

8. Budget Review for 2019
Some advertisers get stuck in a rut and forget to review and re-evaluate the distribution of their budgets.

9. Re-evaluate How You Report
Have you been using the same old report for years?

10. Seek Collaboration
If the PPC wheels keep spinning, going nowhere, it’s a time to step back and seek out friendly resources and second options.

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