Businesses of all sizes can benefit a lot from SEO (search engine optimising) and SEM (search engine marketing, also called paid search marketing). You’re leaving a lot of money on the table if you do not use SEO and SEM to promote your business.
This article explains how to use SEO and SEM to get more paying customers.
What is SEM and how can it help your business?
Paid search marketing is an easy way to get website visitors. If you advertise your website through SEM, you pay search engines to list your website for particular keywords. When someone searches for that keyword, the search engine will show your ad. You only pay when someone clicks your ad.
The biggest advantage of SEM is that you can get listed for any keyword, as long as you have enough money. The biggest disadvantage of SEM is that is costs a lot of money. If you pay for the wrong keywords, you will lose a lot of money.
The main SEM providers are Google AdWords and Bing Ads. Google’s revenue mainly comes from SEM.
What is SEO and how can it help your business?
Search engine optimising refers to all activities performed to improve the rankings of your web pages in the organic (unpaid) search results.
SEO includes on-page optimising (optimising the contents of the pages on your website) and off-site optimising (optimising the links that point to your website).
SEO makes sure that search engines can understand the information on your website. If search engines think that your website is relevant to a particular search query, they will show your website as a result for that search query. SEO helps you to show search engines that your website is relevant to these search queries.
The biggest advantage of SEO is that you do not have to pay for any clicks. In addition, organic listings usually get many more visitors than the ads that search engines show for a keyword. The biggest disadvantage of SEO is that it takes longer to get listed in the organic search results.
How to get the best out of both worlds???
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