A successful social presence for a brand should start with an understanding of its audience, as this will offer the insights on what content to create. This can affects its online reputation, its authority, its marketing efforts, and even its sales.
57.5% of users find the increased number of promotional posts annoying and it’s the first reason they get irritated by a brand’s presence.
The prevalent reasons users are annoyed by branded posts are:
– too many promotions
– slang and jargon
– not having any personality on their accounts
– trying to be funny when they’re not
– not replying to messages