Landing in the UK six years ago, Black Friday is evolving into a key event in all of our shopping calendars, which is really no surprise. Let’s be honest, we all love a bargain!

At LK Web Media we have put together our top tips to help you ensure your Black Friday 2016 marketing goes off with a bang.

Get your Black Friday marketing ready to succeed.

How you approach Black Friday is key, you need to consider the whole period. That’s pre, during and post Black Friday – leave no stone unturned.

Planning is essential to maximise deliverability, segment counts and effective campaign flows, all of which encapsulate a customer journey.

LK Web Media’s Survival Map takes you through each of the key areas to ensure your revenue sky rockets over the Black Friday period.

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