Landing in the UK six years ago, Black Friday is evolving into a key event in all of our shopping calendars, which is really no surprise. Let’s be honest, we all love a bargain!
At LK Web Media we have put together our top tips to help you ensure your Black Friday 2016 marketing goes off with a bang.
Get your Black Friday marketing ready to succeed.
How you approach Black Friday is key, you need to consider the whole period. That’s pre, during and post Black Friday – leave no stone unturned.
Planning is essential to maximise deliverability, segment counts and effective campaign flows, all of which encapsulate a customer journey.
LK Web Media’s Survival Map takes you through each of the key areas to ensure your revenue sky rockets over the Black Friday period.