websites-are-waste-of-money

… IF you don’t know how to generate business with them.
On the other hand if you know how to do it your website will be a really profitable asset for you and your business.

 
Your website is the centre of your online universe
This is the place where you direct people from everywhere. E.g.: social media, emails, other websites, business card, leaflets, radio shows, live events, webinars, etc.
They can get more information about you and your business on your website. It’s like the shop front of your business.
And you better to impress your visitors with the look and feel, and the content otherwise they leave and may never come back.

If you build it they will come… Unfortunately not!
Some people still believe if they build a website people will come and visit it. Unfortunately this is not true!
Just imagine a freshly built website like an ice cream shop in the middle of the desert, maybe a few people find it but it’s highly unlikely.
 
What will make them come and make your wish come true?

To get people to visit your website you have to invite them there. This what we call driving traffic to your website.
You can drive visitors to your website from different channels. E.g.: social media, SEO, emails, other websites, business card, leaflets, radio shows, live events, webinars, etc.
When people stop by to your website it has tell your potential customers how amazing your services/products are in an authentic way.
This is where your credibility comes into the picture to impress and build trust in them.

You have to give them the value they want and they’ll more likely to take the action you wish them to do. When they do it they are converted into leads.

E.g.: they contact you (phone, email, online chat), leave his/her details on your websites by filling in a form or buy a product.
This process is called lead generation.

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