While digital marketing is always evolving, one thing remains constant:
The importance of word of mouth.
In the old days, word of mouth was quite literally done by the exchange of words coming out of people’s mouths over casual chit-chats.
Those conversations about businesses still happen IRL, but have largely moved online.
Think about it – wouldn’t you rather trust a recommendation from a friend or family over a branded commercial?
Exactly.
In fact, people trust other people more than they could ever trust a brand or its ads.
There are many online review stats that prove this point:
So, without a doubt, more (and better) online customer reviews can make all the difference.
It may seem daunting at first, but garnering more reviews for your local business isn’t as hard as you might think.
Just try the following eight techniques.
The news means that websites hosting consumer reviews will have to take reasonable steps to…