Content Marketing
What is content marketing?
Nobody likes to be sold. We collectively tune out ads, fast forward commercials and glaze over during sales pitches. At the same time, the demand for CONTENT is higher than ever – and that’s not our opinion at LK Web Media: it’s proven in study, after study. Today’s buyers are well on their way to making a purchase decision before they contact a company – and that’s where content marketing comes in.
60% of B2B decision makers say branded content helps them make better purchase decisions
61% of consumers are more likely to buy from companies that offer custom content
Say something. Say it well. Say it often
Successful content marketing is communicating the right message at the right time to your customers. The strategy starts with defining buyer personas and identifying questions they ask during their buying process. Then marketers, creatives and business stakeholders can decide which content types – at what frequency – are best suited to answer these questions. Weekly blogs? A quarterly infographic? Maybe a monthly video tutorial.
Once these elements have been defined and documented, you have the foundation of your strategy. At LK Web Media, we call it a Creative Brief.
Whatever the content mix, whenever a buyer visits your site, they should find something fresh, relevant and timely to greet them. Brands that educate prospects – better than someone else – earn trust and credibility. An entertaining learning experience brings people back to your content and company, so when they’re ready to buy, it’s with you. That’s the ultimate goal of any successful content strategy.
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We pride ourselves on offering Internet Marketing solutions that are tailored to meet the unique needs of our clients. No other type of marketing has the potential for accurate tracking and measurement that online marketing offers. The LK Web Media team will not only help you with your marketing plan and implementation, we will also make sure that you have the right and relevant data to measure the return on your spend.
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