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Now that Xmas is in the rearview, I thought it might be prudent to mention some dates you might want to put on your calendar:

• Google will remove historical query data collected prior to September 1, 2020, on February 1, 2022.
• The Page Experience update will start rolling out to desktop search results in February 2022.
• The new Google Partner Program requirements will take effect beginning in February 2022.
• Expanded text ads will be deprecated in June 2022.

In addition, Google’s buildout of Google Analytics 4 features also means that we’re steadily marching towards the demise of Universal Analytics. And on the paid side, we’re certain to hear more about FLoC and the deprecation of third-party cookies as we make our way through 2022.
Those dates will be here before we know it, so set aside some time with your team to ensure everything is in place for when they come around.

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