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How do you connect with Mobile Users

Consider this: Over 40% of online transactions are now done on mobile. To capture these mobile shoppers, don’t disappoint them with a desktop-specific landing page. Consumers today expect a frictionless experience when they use a mobile device to find, do, or buy something.

Let LK Web Media build a smooth mobile experience and measure the value of mobile to your business.

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Can you afford to lose your website?

Are you doing enough to keep your website healthy?

WordPress websites needs continuous monitoring, maintenance and upgrading so that it can give optimum performance and stay safe from the hackers. But if your website is destined to be doomed someone should be there to restore the site from clean/latest backup.

At LK Web Media, we understand the importance of your website and we do everything possible to keep your website healthy in our creche. We know that a website brings leads, customers and business to its owner.

Our packages includes-

– Timely WordPress Updates
– Uptime Monitoring
– Website Updates
– Scheduled Backups
– Malware & Performance Scans
– Regular Reporting

Websites are very important to businesses. That’s why you need to give it the care it deserves. You can always count on us if you or your clients are looking for WordPress setup and maintenance services.

We have packages to suit every needs.
Contact us today to find out more >>

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If you’re using an Android phone, Google may be tracking every move you make

Biking? Google probably knows you are. Up a mountain? It probably knows that, too.

The Alphabet subsidiary’s location-hungry tentacles are quietly lurking behind some of the most innovative features of its Android mobile operating system. Once those tentacles latch on, phones using Android begin silently transmitting data back to the servers of Google, including everything from GPS coordinates to nearby wifi networks, barometric pressure, and even a guess at the phone-holder’s current activity. Although the product behind those transmissions is opt-in, for Android users it can be hard to avoid and even harder to understand. Opting in is also required to use several of Android’s marquee features.

As a result, Google holds more extensive data on Android users than some ever realise. That data can be used by the company to sell targeted advertising. It can also be used to track into stores those consumers who saw ads on their phone or computer urging them to visit.1 This also means governments and courts can request the detailed data on an individual’s whereabouts.

Your Location History

Android users can check some of the information Google has collected about them by looking at “Your timeline” in Google Maps. These instructions show how to turn off Location History entirely.

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LK Web Media | News and Blog

One-time SEO effort is enough???

You did an SEO campaign once, and it either gave no results (and you are not interested in making more effort, as it obviously seems useless), or it gave good results (and you are not interested in going further, as you are satisfied with the current situation). Whatever the outcome, you are sure that it lasts.

A small spoiler: Oopsie!

No No nO

This is what happens…
You get

• Link rotting
• Outdated content
• Competition moving ahead of you
• New algorithm affecting different parts of your SEO
• New possibilities to look better in the SERPs (search engine results page) being missed

How to deal with it?

Simple..

Jump back up-to page one on Google and squash your competition.

And to do that.

Contact LK Web Media today and let us take you back up.

Search Engine Optimisation SEO in London

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#SEOLondon #websites #ecommerce #Watford #Hertfordshire #Cache #London #Essex #SEO #Chorleywood #SocialMedia #internet #WordPress

Let LK Web Media kick-start your SEO in 2018

The New Year is a great time to take a step back and review your campaigns to see where you can make improvements.

We will start your 2018 with the right SEO.

Our process is

1. Audit your site
2. Revisit your keywords & messaging
3. Make what’s old, new
4. Freshen it up
5. Focus & reuse
6. Recycle

Contact us today for help with your SEO and online marketing >>

Just Google “SEO in London” and see what we can do for you.

Search Engine Optimisation SEO in London

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Google Ads/Adwords by professions

Whether you’re looking to get the phones ringing or keep customers coming back for more, Google Ads can help.

With Google Ads, your ad shows up when people search for what you have to offer, and you only pay when someone calls or clicks to visit your website.

We’re offering £80 worth of advertising to help you get started.

Our packages start at £250 per month.

Paid Search PPC

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How Fast Should A Website Load in 2018?

QUOTE: “2 seconds is the threshold for ecommerce website acceptability. At Google, we aim for under a half second.” Maile Ohye, from Google

People like fast sites in 2018.

And so does Google. In fact, Google likes blistering fast sites so much it is preparing to move to what it is calling a ‘mobile first‘ index in 2018.

‘Site Speed’, we are told by Google in the above video, is a ranking factor. But as with any factor, Google confirms is a ranking signal, it’s usually a small, ‘nuanced’ one.

Now that Google is determined to focus on ranking sites based on their mobile experience, the time is for businesses to REALLY focus on delivering the fastest DESKTOP and MOBILE friendly experience you can achieve.

Because if you DO NOT, your competition will, and Google may rank those pages above your own, in time.

Need help with your speed?

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Better alternatives to old school SEO methods

Not recommended (and sometimes risky): outdated link building techniques
Links are the most important factor in Google’s ranking algorithms. That’s why so many people tried to manipulate the links that point to their websites in the past.
This used to work until Google found out how to detect manipulated links. Websites that used these links were penalized and they lost their rankings. Building links that way can still work for some keywords, but it is very risky. In addition, the results do not last.
In general, Google’s latest ranking algorithms simply ignore spam links. If your website has very many of these spam links, your website still can get a manual penalty. For that reason, you should avoid these outdated link building techniques:

• Blog comment spam.
• Forum spam and forum signature spam.
• Paid links that do not use the rel=nofollow attribute (for example site-wide footer links).
• Private blog networks (a network of small websites that are just used for link building).
• Link directories that link to all kind of websites.
• Unrelated article directories and low quality guest-posts.

All of these methods seem easy. Unfortunately, all of them are risky and they can have a negative influence on your search engine rankings.

More info >>

Search Engine Optimisation SEO in London

WordPress Maintenance and Anti-Malware Services with Care | London UK

Can you afford to lose your website? Are you doing enough to keep your website healthy?

WordPress websites needs continuous monitoring, maintenance and upgrading so that it can give optimum performance and stay safe from the hackers. But if your website is destined to be doomed someone should be there to restore the site from clean/latest backup.

At LK Web Media we understand the importance of your website and we do everything possible to keep your website healthy in our creche. We know that a website brings leads, customers and business to its owner.

Our packages includes-

– Timely WordPress Updates
– Uptime Monitoring
– Website Updates
– Scheduled Backups
– Malware & Performance Scans
– Regular Reporting

Websites are very important to your business. That’s why you need to give it the care it deserves. You can always count on us if you are looking for WordPress setup and maintenance services.

We have packages to suit every need from as little as £40 per month.

Contact us today >>

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Google showing knowledge graph data in local panels

“Google has started showing more information about local businesses in some local knowledge panel results. It is implementing this by showing additional tabs of information above the local panel for (a) locations (b) about, and sometimes (c) Google Posts.

It looks like Google started combining knowledge panels and local packs in mobile search results for businesses.

Sergey Alakov, who first spotted this, said it “looks like Google started combining knowledge panels and local packs in mobile search results for businesses that have a knowledge panel displayed for their brand name search and local presence in the user’s area.”

I cannot consistently bring this up, so it might be Google is testing this feature still or it is currently still rolling out to searchers.

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Search Engine Optimisation SEO in London

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LK Web Media | News and Blog

What is Googlebot?

Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering.

Google and other search engines use web crawlers to update their search indexes. Each search engine that has its own index also has its own web crawler. If you want to see your web pages on Google’s search result pages, Googlebot has to visit your pages first.

Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots.

How does Googlebot work?

Basically, Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content on a web page, Google will update the index.

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make a note of that so the index can be updated.

If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results.
How to check the crawlability of your web pages

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LK Web Media | News and Blog

Porsche launches live online tours with GoInStore

Porsche has partnered with retail technology company GoInStore to offer an immersive online experience to its global fan base, allowing them to experience a live, host-guided virtual tour of the Porsche Museum.

Through GoInStore’s real-time video technology, visitors can explore Porsche’s range of historic and modern vehicles showcased at its museum in Stuttgart-Zuffenhausen, Germany. Website visitors can now take an expert-led tour of exhibits on show in the 5,600 square metre venue, which is situated next to the headquarters of Porsche AG.

Achim Stejskal, director of the Porsche Museum, said: “This solution helps us to make the Porsche brand and the unique history of the company tangible for a wider group of people around the world. Whether you are based in the USA, Russia or Brazil – everyone in all countries and regions of the world will be able to interact with us online. The virtual tour gives users the feeling of being right there in the exhibition.”

André Hordagoda, GoInStore’s co-founder, commented: “Porsche has always been known as an innovator in the automobile sector and their recent implementation of our technology is no exception. Visitors worldwide can now take a live virtual tour of the Porsche museum in real-time without having to be physically present – a dream for many car enthusiasts who may not have even considered being able to see around this amazing building with its fantastic collection.”

Try it now….
https://www.porsche.com/all/transitional/museum/kugelpanoramen/Tour_Porsche_high_res/Museumstour_hr_en.html

Written by Anthony Strzalek
27/11/2017

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LK Web Media | News and Blog

Google: We’re Still Making Changes To Penguin & Panda Algorithms

Eric Kuan from Google on stage with Gary Illyes and Nathan Johns from Google at PubCon said that Google is still making changes to both the Panda and Penguin algorithms. Just a month ago we reported that Google occasionally tweaks the Penguin algorithm but for the most part it is on autopilot.

Eric has been with Google for over 6 years, so he is not a new kid.

We have to imagine Google does make tweaks to most of their algorithms when necessary and for Eric to say Google does do this as well to Penguin and Panda should come as no surprise.

The only big issue is, if one of those tweaks impacts your site and Google doesn’t confirm when they have tweaked these algorithms, it is hard for SEOs and webmasters to debug this information.

But clearly Google has no interest in confirming or denying future algorithmic updates or tweaks, they do not care if webmasters are chasing their tails trying to help a new client fix their ranking issues.

They just care about making sure the search results are quality enough for their searchers. But for webmasters, no – they won’t confirm any of these search quality updates anymore – well, they said they would, but they have proven that they won’t.

Check how we track this >>

Search Engine Optimisation SEO in London


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LK Web Media | News and Blog

Why You May Need to Create Better Keywords

If you’ve been running your site for a while, chances are you’re already familiar with the basics of Search Engine Optimisation (SEO). You probably have a good internal linking strategy, solid meta descriptions, and a decent keyword strategy too. However, it’s easy to become complacent when it comes to your choice of keywords, which can lead to a stagnation in your organic traffic.

Let’s discuss complacency. This means choosing keywords at random, or opting for more flexible keywords than useful ones. These are small oversights that can impact your long term search engine results, so you need to be on top of them. If you’re not aware of what good keywords can do for you, let’s break it down quickly:

• They can increase your organic traffic. You can always pay for clicks and views, but search engine traffic (also called organic) is the holy grail of sources. Simply produce good content with solid keywords, and wait for the results to come in.

• You can use them to find untapped sources of visitors. The right keywords can enable you to tap into overlooked niches, giving you an advantage.

• Make your content sound more natural. Ideally, you want your keywords to fade into the background of your content. If you take every chance you have to stuff them in, the quality of your articles will suffer.

Let’s take a minute to step back and go over an example of what constitutes a suboptimal keyword strategy.

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SEO in London >>

Search Engine Optimisation SEO in London

7 Ways to Boost Your Conversions Through Social Media

According to estimates from Statista, by the end of 2017, there will be around 2.7 billion social media users in the world – a figure that is expected to rise by about 7 percent each year.

This fact alone should cause all social media marketers to sit up and consider the opportunities for their own marketing campaigns.

But let’s be honest.

While opportunities abound, social media marketing is complicated.

Targeting the social media crowd is like targeting a moveable feast. It is never static.

People come and go quickly in social media and their interests change from one day to the next.

So, before you invest heavily in any social media marketing campaign, you really need to understand the landscape.

The rewards can be high and also immediate if you strike the right note with your target audience. Miss the target and you could exhaust your social media budget very quickly.

And, while it’s important to build relationships with a social media environment, you must remember that relationship building is simply a strategy it is not the end goal. Foremost business the end goal of any social media marketing strategy is to boost engagement and increase conversions.

You may be well branded, you may be well-known, but if you are not increasing the bottom line through your social media marketing, then you cannot really justify the investment.

With that in mind, here are seven strategies you can develop for your own industry in order to boost conversion through social media marketing.

These strategies are fairly straightforward. It’s up to you to put in the work and develop a strategy into an effective marketing tool

1. Schedule Your Social Media Interactions
2. Repurpose & Reshare Your Content
3. Optimise the Message for Each Network
4. Ensure Links Point to Relevant Landing Pages
5. Pay Attention to What’s Working
6. Make Your Social Content Informative
7. Create Captivating Headlines

Hope this helps you with your Social Media?

Social Media

Or help with your SEO online marketing >>

Search Engine Optimisation SEO in London

Siri, Safari and Google Search: What does it mean for marketers?

Columnist Jim Yu explains how Apple’s recent announcements and updates to Siri and Safari have had a major impact on the search marketing industry.
Apple has recently made some significant changes to both Siri and Safari, with potentially far-reaching implications for digital marketers.
First, Apple has announced that results for its AI-powered digital assistant, Siri, will now be provided by Google rather than Bing. This interesting development encompasses two of the most important areas of modern search marketing: voice search and mobile. As such, SEOs will be paying close attention to how this might affect their strategies and their reporting.
The launch of the latest version of Apple’s Safari browser also brought with it controversial updates that could significantly impact the digital media industry. By introducing stringent new measures that will prevent third-party cookies from tracking Safari users for more than 24 hours, Apple has made a clear statement about the importance of consumer privacy.
Equally, it has forced some advertisers to rethink their approaches to tracking — and reporting on — digital marketing campaigns. Given the prominent positions of voice search, mobile SEO and data privacy in many industry discussions today, it would be fair to say that Apple has taken a stance.

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Google’s mobile-first index has rolled out for some sites & will be implemented very slowly

Gary Illyes from Google would not give us any timelines, but the rollout of the mobile-first index is going well, and a blog post about the process should be out soon.

The mobile-first index has started to slowly roll out, at least for a “few sites,” Google Webmaster Trends Analyst Gary Illyes told an audience last night at the SMX East conference in New York City.

It is unclear how many sites have already switched over to the mobile-first indexing process, but, when I asked Illyes to clarify what he meant by “a few sites,” he said a few relative to the Google index. So that could be quite a large number of websites.

He said there is no reason to panic about the rollout because Google is still testing it and will be rolling it out incredibly slowly. He added that there is no foreseeable time when the mobile-first index will be fully implemented.

The admission came as a surprise as we did not expect the rollout to begin until next year, but it seems positive test results have encouraged Google to move forward.

In selecting sites to be switched over, Google has set up “classifiers” to define how ready a site is for the mobile-first index. Classifiers determine how equal or comparable the desktop site is to the mobile site when it comes to content, links, schema, multimedia, etc.

If the content, links, schema and so on all match at a 100 percent level, Google is more likely to take that site to the mobile-first indexing stage. If they are at an 80 percent level, Google might wait and communicate to the webmaster that there are specific changes that need to be made to the mobile site to get it closer to being 100 percent comparable.

In any event, Gary Illyes said the purpose of rolling it out to a limited number of sites is to test it more. The tests seem to be going very well, and it will gradually roll out to more sites over time. He said the rollout will go incredibly slowly, and Google will communicate the process to webmasters along the way.

Google also has a blog post in the works that will be published at some point helping webmasters and SEOs understand the process. The company won’t provide a timeline or ETA for the rollout or the blog post, but Illyes confirms they are on the way.

Are you Mobile ready?

Search Engine Optimisation SEO in London


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