Search engine optimisation (SEO) can sometimes be treated as an afterthought, but columnist Nate Dame outlines how keyword research can be instrumental in planning and developing an effective content calendar.
Too many marketers still bring SEO in at the end of a content marketing project. They finish a blog post or finalize a new marketing campaign, and at the end of the line, SEO comes in to find related keywords and plug them into content.
Unfortunately, this approach is outdated and completely ineffective.
Robust, modern SEO research can decipher who your real audience is online, where visitors are in the buyer’s journey, what information they’re looking for, and what content format they prefer. These insights lead to more effective content strategies.
But if SEO is only given a voice at the end of the line, it’s too late to utilize the insights it provides. To fully enjoy the benefits — and optimize every piece of content — SEO must be a foundational part of every project from the beginning.
1. Keywords should help determine content, not decorate it
Most online experiences start with keywords — so marketers should, too.
There are a lot of ways to source ideas and inspiration for a content calendar, but questions that come in to customer service and comments overheard in the office aren’t necessarily what digital users are looking for. Content with SEO value needs to be inspired by the questions and needs that are being asked online.
2. Keyword research should define content
When expanded to discover user intent, keyword research tells marketers how to create content: what type of information is needed, who needs the information, and where searchers are in the buying journey.
3. SERP analysis reveals Google’s ranking priorities
SERP analysis helps marketers decipher Google’s algorithmic preferences. In order to earn high rankings, marketers have to know which factors are priorities for their industry, content, niche, etc. Otherwise, they may waste time and effort pursuing things — such as certain keywords — that might not be important to their business.
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The structure of a website is not a large factor in Google’s ranking algorithm. However, a solid website structure helps search engines to understand your website content and the relationships between the different pages of your website.
A well organised website helps your users to find what they are looking for, and it helps search engines to understand the purpose of your website.
Flat and deep website structures
The two most common website navigation structures are flat sites and deep sites. Flat websites are websites that try to make each web page available with very few clicks. Deep websites are websites that use long paths to access specific pages on the site.
A deep website structure enables you to create very exact and targeted topical pages on your website. The disadvantage of a deep website structure is that website visitors and search engine crawlers take longer to find the content they are looking for.
A flat website structure makes it easier for website visitors and search engines to find all pages of your website. The fewer pages your visitors have to go through before finding the content they are looking for, the better.
How to create a good website structure
If possible, all pages on your website should be accessible with a maximum of four clicks from the home page of your site. Of course, it is also important that the navigational elements on your website reflect the importance of the linked pages.
In general, it makes sense to create your website structure like this:
• Create an overview of all pages of your website.
• Break the content into core categories and create a top level navigation that hold the different content types of your site.
• Create logical sub categories.
• If necessary, create another sub category level.
• Link the targeted pages from the sub category pages.
If you plan to create a public sitemap of your website then your website navigation is not good enough. Although a sitemap can help search engines and website visitors to find pages on your site, the regular navigation of your website should be good enough so that visitors do not need a sitemap.
Easy is good
Make it easy for your website visitors to find the content they need. A website with clearly arranged content that can easily be understood by users and search engine crawlers will get better visibility than websites with a poor information structure. Of course, the actual content of your pages and the links that point to your pages are still very important.
Contact us today to discuss how LK Web Media can help your business website >>
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W.E.L Building Supplies delivers quality building supplies to the Hertfordshire, area, including Watford, Rickmansworth, Hemel Hempstead and London
The public believe SMEs and start-ups will be the future of the British economy once the nation leaves the European Union, according to a new report.
In an Asset Match survey, 49 per cent of UK consumers said they believe entrepreneurs will be the champions of the post-Brexit economy – a figure that rose to 55 per cent in London.
Meanwhile, 53 per cent of consumers are optimistic that Brexit will present new opportunities for British businesses to expand overseas.
To help them on their way, half of UK adults say they will make a conscious effort to spend money with British companies now that Brexit negotiations are underway.
The survey revealed consumers are optimistic about Brexit’s effect on British business.
43 per cent said businesses will benefit more from Brexit than anyone else, while more than a third said scaling businesses will receive the biggest boost in the private sector.
46 per cent believe the UK will emerge from Brexit in a stronger economic position overall and 28 per cent believe there will be no immediate effect on the private sector either way.
“The data has revealed that society deems leaving the EU to be a Brexit for business, with the majority confident in the path Brexit will forge for private sector prosperity,” wrote the report’s authors, commenting on their findings.
“During this vital time of transition, it will come as welcome news for any British company or brand that their customer base is rallying behind them at a time when consumer support could not be more important…
“As Britain seeks new economic alliances and showcases some of the country’s leading disruptive industries to the world, scaling businesses can take solace knowing they are supported by a community of optimistic and buoyant consumers who are aware of thefuture opportunities and potential that lie on the horizon.”
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It may feel early to be preparing for pre-Christmas traffic spikes, but Black Friday is just four months away!
Peak seasons are an important time for many retailers; whilst physical stores scale up their workforce, online retailers must consider the capacity of their systems and infrastructure. Whether it’s Black Friday, Cyber Monday, Christmas, Valentine’s Day or the summer holiday season, preparing for a spike in traffic is essential.
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The Black Friday 2017 – Frequently Asked Questions >>
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In May and June, we saw our worst-of-the-worst IPs start using a new kind of attack targeting fresh WordPress installations. We also had our first site cleaning customer that was hit by this attack.
Attackers scan for the following URL:
This is the setup URL that new installations of WordPress use. If the attacker finds that URL and it contains a setup page, it indicates that someone has recently installed WordPress on their server but has not yet configured it. At this point, it is very easy for an attacker to take over not just the new WordPress website, but the entire hosting account and all other websites on that hosting account.
How the WPSetup Attack Works
There are several ways you can install WordPress. You can simply unzip the ZIP archive into a directory on your hosting account, or many hosting providers provide a one-click install that does the same thing.
At this stage, even though you have the base WordPress files installed, there is no configuration file yet, so it needs to be created. You used to have to do this manually, but new versions of WordPress guide you through creating this file using a web interface.
If you unzip WordPress or use a one-click installer and don’t immediately complete the installation steps, an attacker who is scanning for fresh installs on your server can use your fresh install to take control of your website.
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If your connection speed is already slow, you may want to rethink allowing staff to use their smart devices for download purposes at work.
Question: We allow our staff to bring in and work on their own smart devices, but is that a bad idea when we’re already struggling with connectivity or does it not really make a difference?
Answer: In terms of broadband connectivity, so long as your employees are not also downloading lots of films, music – it does tend to happen – or software updates when the smart devices are in the office it will make little difference.
If they are, then your connection speed will undoubtedly suffer – especially, as you suggest, your connection speed is already slow.
For starters, your connection speed heavily depends on what network equipment you have. An ethernet connection is often faster than WiFi – and your WiFi connection will start to slow down the more devices connect to it.
In fact, the older a WiFi router becomes the less devices it will support, so if you have a tally of over 30 WiFi devices in an office and an old router it may be time to upgrade to something which supports the latest WiFi standards.
You should also think of getting something with better processor and memory to support all those devices – and make sure staff aren’t downloading films.
The wider topic, however, is one of security. As a company how do you know that a device from home does not have some malware on it? Malware cold be running i the background of someone’s device without their knowledge and it uses up your bandwidth allocation, causing the network to slow down. The only true solution for this is regular security updates.
Or what happens when someone leaves their tablet on a train and there is no lock on it, so someone can access the device reading company email or worse start to use the tablet and impersonate someone.
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When did you last try a new browser?
Most of us tend to choose a web browser and stick with it for years. It can be hard to break away from your comfort zone – especially when you’ve become used to its quirks – but trying a different browser can greatly improve your experience on the web.
Whether it’s enhanced security, improved speed, or greater flexibility through customizable options and plugins, the right browser can have a huge effect on your online life. Here we’ve put the biggest browsers through their paces (plus one that you might not be familiar with) to identify the one that does the best job of ticking all those boxes, but if you have a particular concern then read on to see if there’s an alternative that might be better suited to your needs.
1. Google Chrome
If your PC has the resources, Chrome is 2017’s best browser
Download here: https://www.google.com/chrome
An underrated browser, with a superb Turbo mode for slow connections
Download here: http://www.opera.com
3. Microsoft Edge
Edge – Microsoft’s new browser – offers full integration with Windows 10
Download here: https://www.microsoft.com/en-gb/windows/microsoft-edge
4. Mozilla Firefox
A divisive choice these days – Firefox is very flexible, but can feel sluggish
Download here: https://www.mozilla.org/en-GB/firefox/new
Build your ideal browser with Vivaldi’s unique docking and tab-stacking
Download here: https://vivaldi.com
6. Microsoft Internet Explorer
IE is fast and efficient, but less expandable than Firefox and Chrome
Download here: https://www.microsoft.com/en-gb/download/internet-explorer-11-for-windows-7-details.aspx
7. Tor Browser
Not just a browser – a whole set of browsing tools with security at its heart
Download here: https://www.torproject.org/projects/torbrowser.html.en
So why don’t you try a new one today ??
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“Google again said they do not use Google Analytics data for their search ranking algorithm.
Gary Illyes from Google had to say it again, he said it on Twitter this week that Google doesn’t use that data – period.
Not for determining if a site is popular, to see bounce rates, to measure page speed or anything. Google will not use data from Google Analytics.
Google has said this numerous times since Google acquired Urchin and rebranded it to Google Analytics.
Of course, many don’t believe Google or Gary.”
Voice search is being adopted for a variety of purposes, and columnist Nate Dame makes the case that its influence on B2B decision-makers is growing as well. B2B marketers, be prepared!
Voice search is commonly discussed in the context of local and B2C SEO, but it’s being used for more than just getting directions to nearby restaurants or hearing the next step in a recipe while cooking. Voice search is being adopted for a variety of purposes, and its influence on B2B decision-makers is growing as well.
By looking at who’s using voice search, why they’re using it, and where they’re using it, it becomes very clear that the impact of voice search on B2B SEO is inevitable. Adoption of the technology is on the rise, so it’s time for brands to begin optimising for voice search.
Who’s using voice technology?
As early as 2014, 55 percent of teens and 41 percent of adults were already using voice technology daily. Adults use it to dictate texts, illustrating a desire to avoid typing on small devices. Teens use it to get help with homework, demonstrating an early adoption of voice technology for organic search.
And those statistics were gathered before the proliferation of voice-operated personal assistant devices:
• Personal assistants now are included by default on smartphones.
• Amazon’s Echo was its best-selling product during the 2016 Xmas season.
• Google Home and Amazon Echo device sales are expected to exceed 24 million this year.
As adoption of personal assistant devices continues to increase, people will become more accustomed to operating technology using voice commands. This familiarity will inevitably translate to organic search, even in B2B markets, because of the one common denominator in everyone’s reason for using voice technology: ease of use.
Need help with your voice search ??
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When the platform was founded 13 years ago, you were required to be a student of selected universities to join the ranks of Facebook users, but the wall around that garden has long since been demolished.
Clearly, it’s a decision that paid off. There are now two billion Facebook users – more than a quarter of the world’s population.
Taking to none other than his social network to share the news with Facebook users on Tuesday 27 June, founder Mark Zuckerberg, said: “As of this morning, the Facebook community is now officially 2 billion people!
“We’re making progress connecting the world, and now let’s bring the world closer together. It’s an honour to be on this journey with you.”
One of the many Facebook users that responded to his post declared their confidence that Zuckerberg would manage to rack up another five billion to serve everyone on the planet, to which the CEO replied: “We still have a long way to go to connect everyone. But we must do more than just connect — we must bring people closer together.”
That idea of bringing Facebook users closer together will likely be the driving force as Zuckerberg seemingly wants the social in social network to pull its weight. It also backs up what he said in May about the Q1 financial results, which saw revenue rise 49 per cent.
“We had a good start to 2017. We’re continuing to build tools to support a strong global community,” he claimed.
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“Google’s John Mueller suggested that you should migrate your m.example.com subdomains for mobile websites to responsive before Google releases the mobile first index.
Google currently indexes your desktop site and the m. subdomain of your site isn’t fully indexed. When Google’s index goes mobile first, the m. subdomain of your site will be the main version of your website and a migration to www might take months.
John Mueller added that the mobile pages should be fully equivalent in content and functionality regardless of indexing. If that is not the case now, you should fix your pages.”
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As if the internet wasn’t already a big enough distraction, Google queries for ‘spinner’ now return an interactive fidget spinner at the top of results.
Not that anyone needed another distraction online, Google has now added an interactive fidget spinner to its basket of Easter eggs.
Reported today on Search Engine Journal, Google mobile and desktop searches for “spinner” will result in a digital spinner atop search results. (A search for “fidget spinner” doesn’t work — as that search term is dominated by Google Shopping campaigns, of course.)
The interactive screen has a toggle in the top right corner to switch between the latest pop culture fidget toy phenomena and a number spinner, which was spotted by a reader back in January.
Much like my kid’s constant begging to buy him one, Google’s fidget spinner doesn’t stop once you click the “spin” button. More clicks only change its pace and direction.
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Businesses of all shapes and sizes need to protect data in the organisation against cyber attacks.
If it’s not already, strategies to protect data against cyber crime should be a top priority. Here’s an overview of why and how you should protect your data.
Businesses of all shapes and sizes need to protect data in the organisation against cyber attacks. Cyber criminals aren’t only interested in hacking large corporates and making off with huge sums of cash, they will also quite happily target the low hanging fruit.
“Each day cyber attacks are becoming a reality for an increasing number of businesses, so many are asking not if, but when a threat to their network security will occur. Many household names such as eBay, AOL, Sony and JPMorgan Chase have suffered cyber attacks, but they are not confined to large companies.,” said Suzanne Rab, barrister specialising in regulatory law at Serle Court Chambers in London and Virgin Media Business cyber expert.
In fact, cyber crime costs small businesses disproportionately more than big businesses. This is according to the Federation of Small Businesses, which estimated small firms are collectively attacked seven million times a year at an annual cost to the UK of £5.26bn.
Don’t let your company get hit >>
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An updated Google algorithm, dubbed Freddie Krueger in response to its nightmarish nature, has continued the search engine’s conquest to penalise revenue before experience.
Google is frequently rolling out updates to its algorithm, a set of code which determines when and where websites pop up after users engage with search.
Its latest change, rolled out without much fanfare in March, has targeted what it determines are attempts to include “spammy links” in articles referred to as contributor, guest, partner or syndicated posts.
In a blog post published on 25 May, Google said factors such as stuffing keyword-rich links into articles, having articles published across many different sites, using or hiring article writers that aren’t knowledgeable on the topics they are writing on or using the same or similar content across articles are indications an article is in violation of new guidelines.
The blog added: “When Google detects that a website is publishing articles that contain spammy links, this may change Google’s perception of the quality of the site and could affect its ranking.
“Sites accepting and publishing such articles should carefully vet them, asking questions like: ‘Do I know this person? Does this person’s message fit with my site’s audience? Does the article contain useful content? If there are links of questionable intent in the article, has the author used rel=“nofollow” on them?’.”
It was reported that some websites saw up to 90 per cent of keywords drop a number of places in search engine results pages following the roll out of the Google algorithm update.
So it appears websites with a lack of topical relevance and expertise will be adversely affected, where driving revenue is prioritised over quality content. Quality over quantity is being suggested by many sources, alongside avoiding link pyramids or exchanges.
Businesses which have an outdated website containing content that is not relevant to its primary offering the new Google algorithm may deem it irrelevant and rank lower. Advice also points towards dealing with outdated backlinks.
In a separate blog post tweeted by Gary Illness, Google’s webmaster trends analyst, a nod towards better meta detail was made. Comparing it to the way people like to read the synopsis or preface of a book before committing time to it, the post said good meta descriptions are short blurbs that describe accurately the content of the page.
“They are like a pitch that convince the user that the page is exactly what they’re looking for,” it went on to say.
The most common problems with meta descriptions, the post mentioned, are not including any at all or having the same details across multiple pages.
Let LK Web Media SEO in London help you now >>
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You will have seen the new security warnings in the browsers so your site may already be presenting as NOT SECURE.
If you currently have an ⓘ in the website address bar, then after 26th July 2017, when Chrome 60 is released, your website will display as NOT SECURE.
The risks are serious and you could be experiencing:
1. Lost traffic
2. Lost Revenue
3. Brand Reputation issues
4. Deprecated SEO ranking
5. Broken HTTPS = security vulnerabilities > breach threats
6. GDPR Compliance issues = fines of up to 20 million Euros or 4% of Turnover from 25/5/2018
We have the solution…
LK WEB Media as a new, all-in-one website security service designed by website security experts.
1. We make your website SECURE
2. We take-on the hassle of installing your services
3. We save you TIME and MONEY
So contact us today to secure your website >>
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Search engines like Google follow links. They follow links from one web page to another. Google consists of a crawler, an index and an algorithm. Google’s crawler follows the links on the web. It goes around the internet 24/7 and saves the HTML- version of all pages in a gigantic database, called the index. This index is updated if the Google crawler comes by your website again and finds new or revised web pages. The new version of this page is saved. Depending on the traffic on your site and the amount of changes you make on your website, Google crawlers come around more or less often.
For Google to know of the existence of your site, there first has to be a link from another site – one that is already in the index – to your site. If crawlers follow that link it will lead to the first crawler-session and the first time your site is saved in the index. From then on, your website could appear in Google’s search results.
Google’s secret algorithm
After indexing your website, Google can show it in the search results. Google tries to match a certain search query with web pages that it has indexed. To do so Google has a specific algorithm that decides which pages are shown in which order. How this algorithm works is a secret. Nobody knows exactly which factors decide the ordering of the search results.
Google’s algorithm isn’t static. It changes regularly. The factors that determine the ordering and the importance of the different factors change very often. Although the algorithm is secret, Google does tell us which things are important. We don’t know how important though, and we don’t know whether Google communicates about all factors. Testing and experimenting gives us a relatively good feel for the important factors and changes in these factors. We incorporate these factors in our SEO plugin and tell you about it in our many blog posts.
Google’s results page
Google’s results page – also known as an SERP– shows about 7 or 10 links to sites which fit your search the best (according to Google). We refer to these results as the organic search results. If you click to the second page of the result page, more results are shown. The further down the results you are, the less likely someone is going to find your site.
Above the 10 links on the first page are paid links, most of the time. These links are ads; people have paid Google to put these links at the top of the site when people search for a specific term. Prices for these ads vary greatly, depending on the competitiveness of the search term.
The value of links for search engines
It’s very important to have a basic understanding of how Google and most other search engines use links. The number of links pointing to a page is used to determine how important that page is. So, the more links a specific site has, the more important search engines think it is. Both internal links (coming from the same website) as well as external links (from other websites) could help in the ranking of a webpage in Google. Some links are more important than others, though. Links from websites that have a lot of incoming links themselves are generally more important than links from small websites with only a few incoming links.
The importance of links actually was something that lead to active link building. As long as you are collecting links that are useful and logical, link building can be a good SEO strategy. But if you are collecting (or worse buying) shady links, Google may punish you for that.
SEO and Google
Search Engine Optimisation (SEO) is the practice of optimizing sites to (attempt to) make them appear in a high position in the organic search results. In order to do so, SEO tries to shape a website according to Google’s algorithm. Although Google’s algorithm remains secret, over a decade of experience in SEO has resulted in a pretty good idea about the important factors.
We monitor all communications by Google about (changes in) the algorithm and we test what actually works in the search engines. At LK Web Media, we advocate holistic SEO. Your SEO strategy should never feel like a trick. Google wants to show the user the result that fits his or her search query best. If you want to appear high in the results for that specific search term, make sure your website fits that search term.
SEO is the acronym for Search Engine Optimisation. It’s the practice of optimising websites to make them reach a high position in Google’s – or another search engine’s – search results. SEO focuses on rankings in the organic (non-paid) search results.
In order to make web pages appear in high positions in the search results, SEO tries to shape a website according to Google’s algorithm. Although Google’s algorithm remains secret, over a decade of experience in SEO has resulted in a pretty good idea about the important factors.
1 On-page SEO factors
On-page SEO factors are all the things you can influence on your own website. All kinds of technical aspects of your website are important for the chances of your website to rank in the search engines. WordPress actually is a rather SEO-friendly platform. Combined with our LK Web Media’s SEO plan, most technical challenges are covered.
2 Off-page SEO factors
Next to on-page SEO factors, there are off-page SEO factors. These off-page SEO factors are a bit more difficult to influence, though. The most important off-page factor are the links to your site. The more (relevant) sites link to your website, the higher your ranking in Google will be.
SEO in a nutshell = Your listing at the top of Google == LK Web Media’s SEO work.
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