WordPress Core version 4.8.2 has just been released. This is a minor update and a security release which means that your sites will update automatically within the next 24 hours unless you have disabled auto updates.
The update includes a fix to $wpdb->prepare() to help protect against SQLi injection attacks. WordPress core is not vulnerable to SQLi injection attacks directly, but certain plugins and themes may be vulnerable depending on how they use the $wpdb->prepare() function in their code. This fix alone is reason to update immediately to 4.8.2.
The release fixes five cross site scripting vulnerabilities. These are in:
• oEmbed discovery
• The visual editor
• The plugin editor
• In template names
Two path traversal vulnerabilities were fixed. These are:
• In the file unzipping code
• In the customizer
An open redirect was also fixed on the user and term editing screens. 4.8.2 also includes 6 maintenance fixes.
Now that the existence of these vulnerabilities is public, it becomes much more likely that they will be exploited. It is very important that you update as soon as possible to 4.8.2.
To update manually now you can sign into your WordPress site, mouse over the Dashboard on the top left and click ‘Updates’ and complete the update process.
Please share this information with the rest of the community to ensure everyone updates in a timely fashion. Thanks.
Need help updating??
Google is giving notice to AdWords advertisers that AMP landing pages are on the way in two weeks.
AMP landing pages for AdWords were first introduced this past year, at which time Google also gave users the option to test the ads in a beta program.
In two weeks, all AdWords advertisers around the world will be able to use AMP pages as their landing pages.
This gives advertisers the opportunity to create a seamless browsing experience for their potential customers.
For the most part, Google’s search ads are powered by AMP by default. Now these fast-loading ads can lead to equally fast-loading pages.
Need help with your Mobile Landing Pages ??
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A link study done three years in a row shows how links continue to be a powerful ranking signal and will likely remain that way.
A new ranking study done by Stone Temple Consulting on the importance of links has just been released. The study shows clearly how links are as powerful as ever for ranking in the Google search results.
The study used several models to illustrate why links remain a powerful ranking factor and compared them to the two previous studies the company ran. The tests were done on the same 6,000 queries used in all three studies, so the researchers were able to show how there were no marked changes in the impact of links in the past few years.
In short, the detailed study explains why links are just as important as they were a few years ago and the authors detail why they think links will continue to be important in the foreseeable future.
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Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. Not a day goes by without news stories about search assistants like Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana or Google’s – uh – nameless service. You might think that voice assistants are taking over the world, but that’s not the case – not yet, anyway. In this article, I’ll elaborate on the rise of natural language and voice searches, plus give you tips to prepare your content for these new types of visitors.
What is voice search?
With voice search, you use your voice to perform actions on the web. In the past, people often laughed at voice assistants because they were slow and had difficulty understanding and answering questions. However, the current generation of assistants is on its way to becoming incredibly sophisticated. Almost every type of query is possible just by uttering it. We’re not there yet, though, to become a real asset to people’s lives, these devices and services have to take it up another notch. Accuracy is often still an issue.
But why voice? For one thing, it’s fast; people can speak much more rapidly than they can type. It’s convenient, because you can work hands-free and, most of the time, get instant, relevant results, be it in answer to a question or performing an action. In addition to that, the developments on using your voice as an interface, have resulted in a context-based system that uses many components to give you relevant results.
While the significant strides were made on mobile devices, it is now at home where voice operated devices find their place. Amazon has sold millions of Alexa enabled devices, and there’s no end in sight. Recently, Google went on the offensive with Google Home; its own smart home assistant.
The 5 Ws
Conversational searches tend to answer the classic 5 Ws: who, what, when, where, why and how. Here are a couple of examples:
• Who designed the London Gate Bridge?
• What do I need for a BBQ?
• When did Blue Peter air on TV for the first time?
• Where can I get the cheapest pizza in the Harrow?
• Why do birds suddenly appear?
• How did Google start?
You see that these natural language, conversational searches encompass more words than our typed searches. These are no keywords, but rather key phrases. If you want to rank for these kinds of phrases, you have to have an answer for these questions. Long-tail keywords play an important part in this. More on that in a minute.
Focus on long-tail keywords
To answer natural language questions correctly, you also need to work on your long-tail keywords. Since these spoken questions contain a lot more words than a typed search command [What is the best restaurant near De Dam in Amsterdam] vs. [Restaurant De Dam Amsterdam], you can use these extra words to rank for. It might make it a bit easier to rank higher for the phrases you want to be found for. You’ll also see that searchers will increasingly use terms like [best] or [nearest] to search for relevant results, so that’s something you need to keep in mind.
Another good way to answer questions people may have is by adding a FAQ to your site or optimizing the one you already have. Collect the questions people ask and write a short, but relevant answer. Search engines can directly use these answers to give searchers a valid reply to their voice search commands.
Make sure your pages are Optimised for mobile use!!!
Need help or more info, contact us today >>
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On Twitter, Google’s John Mueller said that it was normal website maintenance to remove non-working links from your website.
What is link rot?
Link rot is the process by which links on individual websites or the Internet in general point to web pages, servers or other resources that have become permanently unavailable. You link to a page and that page becomes unavailable over time. This is a normal process because people close their websites, websites get new owners, a website gets an update, etc.
Outdated links on your website is something that you should deal with. Google wants to show high quality websites on the search result pages. Websites that contain many non-working links aren’t high quality websites.
Let us fix your links today >>
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Purchasing a previously owned domain can be risky, but we have some tips to help you vet the domain and ensure a smooth site migration.
With over 1 billion websites on the World Wide Web today, it comes as no surprise that the domain name you may want to use is already owned by someone else. Luckily, in some cases, the current owner might be willing to part with it — for the right price.
Acquiring a pre-owned domain can have a drastic impact on your SEO efforts, so it is important to approach such a purchase with caution. It is recommended that you do your due diligence — it’s not uncommon for a domain name to have changed hands many times, and just like buying a used car, it’s often difficult to get the full history.
While examining the SERPs and scanning for any spammy links may be a good first step, it’s important to conduct a thorough assessment to ensure that the domain does not have a manual action penalty or warning from Google. There are many small issues that may not initially be cause for concern; however, in aggregate, these problems can seriously hamper your domain’s ability to rank.
If you’ve bought, or are looking to buy, a pre-owned domain, read below for 10 things you should check before proceeding with a site migration:
1. Google Search Console
Obtaining access to the Google Search Console account is critical for analysing the health of the domain you’re looking to acquire.
2. Google Analytics & Bing Webmaster Tools
If you have access to Google Analytics (GA), poke around the account and make note of any abnormal traffic patterns or unusual URLs receiving organic traffic. You can also look at referral traffic to determine if spammy websites are mainly responsible for driving traffic to the site. If the site does not have GA set up, you won’t be able to backfill the data, therefore making this check null and void.
3. Site indexation (SERP analysis)
Use the site search operator [site:yourwebsite.com] to conduct a Google search, and check for any spammy or malicious landing pages in the SERPs. You can also add on the search operator [inurl:keyword], replacing “keyword” with red flag terms like “online games,” “gambling,” “porn” and so on.
4. Blacklist status
Your domain may be blacklisted if there is a history of sending spammy emails, which may in turn lead to your email server’s IP address getting blocked.
5. Internal & external linking
One telltale sign of domain misuse is link manipulation. A compromised domain may use overly specific anchor text phrases to link out to other spammy content.
6. Anchor text usage
Another important but often overlooked off-page factor is anchor text usage. Anchor text is simply a word or phrase that is hyperlinked and takes a user to your website.
7. Local citations
Local citations that reference your business’s NAP (Name, Address and Phone number) are a critical local ranking signal. A citation is whenever your NAP information shows up on another website or directory. Before migrating to a pre-owned website, you should identify all instances of NAP that appear on the web and update them.
8. Hosting location
While hosting location is not a direct SEO ranking factor, it’s important to at least make sure your website is hosted in the same country where you do business in. In fact, IP location has been shown to impact page speed, which in turn can impact your site’s SEO performance.
9. Domain Authority
Domain Authority (DA), a proprietary metric coined by Moz, aims to predict the “ranking potential” of your website. In an ideal world, the site you are looking to migrate to would have a higher Domain Authority than your current site. The higher the Domain Authority, the more likely you are to appear in the SERPs.
10. Page speed
Last but not least, one of the most important factors to benchmark prior to any migration is page speed.
Once you’ve completed these 10 checks and resolved any issues, you should feel confident to proceed with your domain migration. Before you begin, there are a few important properties you should make sure are set up correctly so you can start collecting data.
Or if you would like LK Web Media to do all the checks and migration, contact us today >>
BrightEdge also reported that mobile vs. desktop queries produce different rankings nearly 80% of the time.
It’s been a little over two years since Google first announced that mobile searches had exceeded desktop queries on a global basis. That number has continued to grow, although the company has not provided an official update recently.
At a recent press event, a Google speaker casually said that the “vast majority” of search queries are now mobile. However, this is not official and wasn’t affirmed by spokespeople.
In the absence of official updates from Google and Bing, third parties have offered a range of statements on the question of mobile search and mobile traffic volumes vs. the desktop. For example, earlier today, BrightEdge reported that 57 percent of traffic among its clients is coming from smartphones and tablets.
In some categories (e.g., restaurants), the numbers can be significantly higher. That goes equally for younger demographic segments, where all the numbers skew more mobile.
In general agreement with BrightEdge, StatCounter reports that mobile traffic in the US (smartphones + tablets) is now about 54 percent of total internet traffic in the aggregate. BrightEdge also reported that mobile vs. desktop search queries produce different rankings almost 80 percent of the time:
BrightEdge research found that the same query on the same search engine generated different rank in mobile and desktop 79% of the time. The variability was also visible when analyzing just the top 20 rank positions at only 47% of keywords generating different rank on different devices.
Given that proximity and location are key ranking variables in mobile, this make sense.
The recommendation is that enterprises need to optimize separately for mobile and desktop. BrightEdge says, “If brands do not track and optimize for both device channels, they are likely to misunderstand the opportunities and threats affecting them.”
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The process of optimising your pages so that they can be found on the first search result page is called ‘search engine optimisation’ (SEO). If your website is listed for the right keywords, you will get many new customers.
There are several things that have to be done to get high rankings. Optimising websites for search engines can be quite intimidating if you are new to the topic. Fortunately, LK Web Media offers many services that help you to get things done as efficiently as possible:
• Keyword research tools
Find related keywords that deliver targeted website visitors with the keyword research in LK Web Media. Find out how many visitors you will get through these keywords.
• Web page optimisation tools
The website audit tool analyses your web pages and it shows the technical things that have to be changed to make sure that search engines can index your pages correctly.
The Top 10 Optimizer tool in LK Web Media analyses individual pages of your site and it shows you how to change these pages so that they get high rankings for your keywords.
• Link building tools
Links are a very important factor in the ranking algorithms of Google and other search engines. The link building tools in LK Web Media help you to get new backlinks, to analyse the links of any website, and to manage your link building activities.
• Position monitoring
The Ranking Monitor in LK Web Media monitors the position of your web pages on Google, Google Mobile, Bing and Yahoo in all countries. You can even check your rankings from the city-level.
• Competitive intelligence
Spy on the AdWords campaigns of your competitors and get new ideas for your own campaigns. You can also analyse the Google rankings of competing websites.
• Uptime monitoring
It is very important that your website is not down. The Uptime Monitor in LK Web Media informs you immediately when your website is down.
The tools in LK Web Media help you to optimise your web pages as quickly as possible.
Get started now….
Contact us today >>
The innocent-looking apps stacked up a collective 100 million downloads between them, and include popular games targeted at teen users, photo editors, weather apps, emoji apps and others.
Researchers from Lookout, a mobile security company, alerted Google of the danger associated with the apps in a recently published blog post.
“It is becoming increasingly common for innovative malware authors to attempt to evade detection by submitting innocuous apps to trusted app stores, then at a later time, downloading malicious code from a remote server,” the researchers wrote.
The infected apps contained Igexin, a software development kit of Chinese origin, which allows the apps to connect to advertising networks to deliver targeted adverts based on users’ incomes, interests and demographics; this is particularly widespread among free apps which rely on advertising revenue.
A malicious version of Igexin, which was installed with these apps onto users’ phones, allows the app to install updates including hidden spyware with no warning.
“Igexin is somewhat unique because the app developers themselves are not creating the malicious functionality, nor are they in control or even aware of the malicious payload that may subsequently execute,” the blog post continued.
“Instead, the invasive activity initiates from an Igexin-controlled server.”
The malware was detected after the researchers began investigating suspicious traffic, and noticed an app downloading large, encrypted files after making requests to servers which had previously served malware. According to the researchers, this traffic is often the result of malware which surreptitiously downloads and executes code after a “clean” app is installed, setting off alarm bells.
Some of the spyware allowed for the collection of call histories, GPS locations, nearby Wi-Fi networks and other installed apps.
In response, Google has removed at least 500 apps from its Play Store. Not all of these apps had installed the malicious plugin, although all carried some risk of installation. The Android permissions system is capable of imposing some limitations on what can be run on a device.
Lookout and Google have not released lists of affected apps, although Lookout disclosed that SelfieCity and LuckyCash are among the apps previously infected.
Earlier in August, Google and Apple removed hundreds of financial trading apps from their app stores after the Australian Securities and Investments Commission discovered that many app operators did not have the license required to operate, and did not properly disclose risks to their users.
At LK Web Media, we believe the web will benefit from all people having an equal chance in the search results. We would love for great new ideas and inventions to spread over the world. And great ideas don’t always come from large agencies but are created everywhere around the world.
That’s why we believe that every idea should have a fair chance in the search results. LK Web Media’s SEO cover the technical SEO challenges of a website. But to seriously compete with the big boys, every website owner still faces content SEO challenges.
So why don’t you let LK Web Media’s SEO team help you today?
We make SEO available for everyone.
17 common on-site SEO mistakes you might be making right now
1. Nofollowing your own URLs
2. Not using canonicalization
3. Poor use of outbound links
4. Not enough outbound links
5. Poor internal link structure
6. Poor URL architecture
7. Using frames
8. Using unindexable formats
9. Not using transcripts
10. Using image alt attributes incorrectly
11. Unintentional cloaking
12. ‘Sneaky’ redirects
13. Missing or duplicate meta descriptions
14. No XML sitemap (or an out-of-date one)
15. Bad use of subheadings
16. Bad use of bold formatting
17. Not using LK Web Media to do your SEO
See what we do >>
Although Google Adwords is a fast and effective way to reach new customers it can prove to be an extremely expensive way of advertising.
Three Quick Adwords Tips:
1) Location Services
Make sure that your Adverts only appear in the area’s you are able to service your clients, believe it or not this is the single biggest factor for wasted clicks on Adwords!
2) Negative Keywords
Last thing you want to be doing is wasting good money on people searching for ‘jobs’ or ‘free’ related information so be sure to add these type of phrases to your negative keywords.
3) Ad Schedule
Are you a 24 hour a day business? If not and you are yet to create a bespoke time schedule you will also be wasting money on clicks!
Final Point – Have you Tried SEO?
The chances are you will still be spending what you are now forever in order to maintain your traffic. It might be worth looking at some fixed listings (through SEO) which we can help you with.
SEO in London UK >>
Pay Per Click | PPC >>
Several years after Google launched Google Instant, they are killing the default search feature to bring search more inline with mobile devices.
After launching Google Instant — Google’s method of showing search results as you type them — several years ago, Google has removed the feature from search effective today.
Google Instant launched in 2010 under the leadership of Marissa Mayer. Mayer called this change a “fundamental shift in search” and the news was covered across all major media when it launched.
Now with the changes in how searchers use mobile — and over 50% of all Google searches being on mobile — Google decided to do away with this feature.
Now as you type, you will only see search suggestions and then be able to click on those suggestions to see the results. The search results will not load any result pages without clicking on a search suggestion or clicking enter.
Again, this change is to make search “more fluid on all devices” Google says.
SEO online marketing >>
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Copywriting is a very important element of every SEO strategy. High-quality content is THE thing that’ll help you rank and that’ll set your site apart from all the other sites out there.
You probably want to do SEO copywriting the right way. Without making any fatal mistakes. So what SEO copywriting mistakes should you definitely avoid? I’ll tell you all about it in this post.
1. Not starting with keyword research
SEO copywriting always starts with keyword research. Take some time to think about the terms you want to be found for. You should take keyword research seriously. It can be rather daunting, but it’ll definitely pay off.
2. Bad, unoriginal content
One of the biggest SEO copywriting mistakes people make is to write content purely for SEO reasons. Content is King. Content will probably help you rank the fastest way possible (providing you have some important technical issues covered). But content should NEVER be written only for SEO purposes.
Think about what you want to write about. Consider your audience. Define a message. You should write high-quality content based on original ideas. That’ll be the content that will drive traffic to your site. That’ll be the content that will convert visitors into customers!
3. Keyword stuffing
Do not go overboard with mentioning the term you want to rank for. Do not mention your focus keyword in every sentence. Your text will become really awful to read and your audience won’t like that. Above that, if you over optimize your text, you’ll also risk a Google penalty. In our SEO plugin, we allow 2.5 percent of your text to be your focus keyword. More than 2.5 percent focus keywords will result in an orange bullet. A keyword density higher than 3.5 percent will give you a red bullet. So, we’ve got your back in this one :-).
4. Focusing on only one focus keyword
Don’t focus too much on one focus keyword. Try to rank for multiple keywords, key phrases and synonyms. Especially if you’re trying to rank for a certain long tail key phrase (like ‘vacation home Southern Florida’) try to use a different word order every now and then. Otherwise, your text will become really weird to read.
5. Unreadable texts
A final SEO copywriting mistake that people often make, is that they write difficult or dull posts. We know writing is hard. Nevertheless, copy should always be nice and easy to read. Don’t use too many long sentences. Avoid to use many difficult words. Check whether the structure of your text is clear. Make sure people understand the message of your text. A big part of your SEO copywriting strategy is making sure you are writing a clear and readable text. People should be able to understand what you want to tell them. If you succeed in creating copy that’s easy to comprehend, people will be less inclined to click away. They might even return to your site to read your next post.
SEO copywriting is both a key element and a challenge in every SEO strategy. As search engines spider texts, the content of your website should be fine-tuned to the (ever-changing) algorithms of search engines. On top of that, your text should be written in such a way that your audience enjoys and understands your writing.
Let us help you with your SEO copywriting >>
Facebook’s mobile ad business grew 52% in the second quarter.
Facebook Inc.’s ad revenue in the first quarter rose 46.9% from the same period a year ago.
That growth stems from the company’s robust mobile advertising business that accounted for 87% of its overall ad revenue, a two percentage point jump from the previous quarter.
“People are rapidly increasing the time they spend on mobile, and businesses know they need to be where consumers are,” said Sheryl Sandberg, Facebook’s chief operating officer, during a conference call with analysts. “Given the size and engagement of our audiences, Facebook and Instagram are the best platforms to reach people and drive business results.”
Video is an increasing important part of Facebook’s mobile ad strategy, she said. “Video on Facebook is personal, so it’s around connections, conversations, and communities,” she said. “This is why it creates opportunities for businesses to reach people in new and creative ways. People consume content faster on their phones, and marketers are increasingly recognizing that this behavior is different from other media.”
That helps explain why native mobile video ads typically outperform more traditional ads on Facebook. For example, when Tropicana launched its probiotic juice, the company tested six-second video ads against 15- and 30-second ads. The shorter ads delivered higher brand metrics across the board, including a 16-point lift in brand awareness compared to a six-point lift for the longer ads, she said.
Net income was $6.958 billion, up 73.0% from $4.021 billion.
Now let us help you guys get to billion turn over >>
Search engine optimisation (SEO) can sometimes be treated as an afterthought, but columnist Nate Dame outlines how keyword research can be instrumental in planning and developing an effective content calendar.
Too many marketers still bring SEO in at the end of a content marketing project. They finish a blog post or finalize a new marketing campaign, and at the end of the line, SEO comes in to find related keywords and plug them into content.
Unfortunately, this approach is outdated and completely ineffective.
Robust, modern SEO research can decipher who your real audience is online, where visitors are in the buyer’s journey, what information they’re looking for, and what content format they prefer. These insights lead to more effective content strategies.
But if SEO is only given a voice at the end of the line, it’s too late to utilize the insights it provides. To fully enjoy the benefits — and optimize every piece of content — SEO must be a foundational part of every project from the beginning.
1. Keywords should help determine content, not decorate it
Most online experiences start with keywords — so marketers should, too.
There are a lot of ways to source ideas and inspiration for a content calendar, but questions that come in to customer service and comments overheard in the office aren’t necessarily what digital users are looking for. Content with SEO value needs to be inspired by the questions and needs that are being asked online.
2. Keyword research should define content
When expanded to discover user intent, keyword research tells marketers how to create content: what type of information is needed, who needs the information, and where searchers are in the buying journey.
3. SERP analysis reveals Google’s ranking priorities
SERP analysis helps marketers decipher Google’s algorithmic preferences. In order to earn high rankings, marketers have to know which factors are priorities for their industry, content, niche, etc. Otherwise, they may waste time and effort pursuing things — such as certain keywords — that might not be important to their business.
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The structure of a website is not a large factor in Google’s ranking algorithm. However, a solid website structure helps search engines to understand your website content and the relationships between the different pages of your website.
A well organised website helps your users to find what they are looking for, and it helps search engines to understand the purpose of your website.
Flat and deep website structures
The two most common website navigation structures are flat sites and deep sites. Flat websites are websites that try to make each web page available with very few clicks. Deep websites are websites that use long paths to access specific pages on the site.
A deep website structure enables you to create very exact and targeted topical pages on your website. The disadvantage of a deep website structure is that website visitors and search engine crawlers take longer to find the content they are looking for.
A flat website structure makes it easier for website visitors and search engines to find all pages of your website. The fewer pages your visitors have to go through before finding the content they are looking for, the better.
How to create a good website structure
If possible, all pages on your website should be accessible with a maximum of four clicks from the home page of your site. Of course, it is also important that the navigational elements on your website reflect the importance of the linked pages.
In general, it makes sense to create your website structure like this:
• Create an overview of all pages of your website.
• Break the content into core categories and create a top level navigation that hold the different content types of your site.
• Create logical sub categories.
• If necessary, create another sub category level.
• Link the targeted pages from the sub category pages.
If you plan to create a public sitemap of your website then your website navigation is not good enough. Although a sitemap can help search engines and website visitors to find pages on your site, the regular navigation of your website should be good enough so that visitors do not need a sitemap.
Easy is good
Make it easy for your website visitors to find the content they need. A website with clearly arranged content that can easily be understood by users and search engine crawlers will get better visibility than websites with a poor information structure. Of course, the actual content of your pages and the links that point to your pages are still very important.
Contact us today to discuss how LK Web Media can help your business website >>
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W.E.L Building Supplies delivers quality building supplies to the Hertfordshire, area, including Watford, Rickmansworth, Hemel Hempstead and London