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Tips for optimising content for voice search, virtual assistants

Voice search is coming. Here’s what you can do today to get ahead of the curve.

Just about everyone has had the experience of searching by voice, using Alexa, Google Assistant, Cortana or Siri. And with pundits predicting that anywhere between 20 and 50 percent of all searches will be voice-initiated by 2020, it’s important for SEOs to start thinking about best practices and techniques for optimizing content for voice search & virtual assistants.

Featured snippets for your site. “This is good in traditional search, and critical in voice search, the world of a single answer where most of the responses Google provides come from featured snippets,” he said. Enge has mapped out a process for getting featured snippets for just about any type of content:

• Identify common questions in your market sector.

• Determine which of those are most interesting to your business.

• For each “target question” you select, develop a set of closely related questions that users are likely to also be interested in.

• Write content addresses target and related questions in a single cohesive article.

If you need help with your voice search contact us today >>

Search Engine Optimisation SEO in London

Six Reasons Why Website visits are Down

There are times when web traffic changes. Sometimes for the best. Sometimes for the not so best. It’s not difficult to diagnose why traffic changes. Below are the top six most common problems that we find and fix for our customers.

1. Mobile Paradigm Affects Traffic
2. Change in Consumer Habits
3. Indexing Issues
4. Non-Secure Website
5. Hacking
6. Google Updated the Algorithm

If you need help with the above or any other Google listing problems, please feel free to contact us today.

Search Engine Optimisation SEO in London

How Secure Is Your WordPress Website Against Hackers

Did you know that you can lose all the hard work that you put into your site in an instant if your website got hacked?

WordPress is pretty secure, but there are many other ways a hacker can gain access to your site.

Over 30,000 websites get hacked every day. I want to make sure your website is never part of that.

Securing your website is complicated, takes too much time or requires skill.

Get the Ultimate WordPress Security from LK Web Media

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Online grocery shoppers want more deals and personalised offers

48% of all respondents—including 70% of millennial parents—say they would be more likely to shop for groceries online if they could use more coupons.

A recent survey suggests that strategies grocery retailers use to attract and keep in-store customers are likely to work online as well “Consumers want deals, convenience and a personalised experience,” says Curtis Tingle, chief marketing officer at media and marketing services company, which surveyed more than 6,200 consumers May 15 through June 15. Those fundamentals, he says, do not change as consumers try out additional shopping options, such as buying food on a computer, smartphone or voice-enabled device.

The survey responses back that up. For example, coupons—one of the oldest sales tools in retail—remain incredibly popular with grocery shoppers. According to the survey, 93% of all respondents are interested in finding coupons, coupon codes and deals for groceries. And 48% of all respondents—including 70% of millennial parents—say they would be more likely to shop for groceries online if they could use more coupons online.

Millennials as consumers ages 18 to 35.

Need help with your online marketing?

Search Engine Optimisation SEO in London

Google: Low Traffic Does Not Mean Content is Low Quality

Google’s John Mueller cautions against removing content from a website simply because it doesn’t receive a lot of traffic.

As far as Google’s algorithms are concerned, low page views is not an indicator that content is low quality.

Therefore, site owners should not remove web pages due to page views alone.

Page views is a metric that can assist site owners in identifying low-quality content, but it’s not an automatic indicator that a web page is not valuable.

Google’s algorithms don’t even look at the number of page views. Rather, they try to understand the value a piece of content provides to those who may be searching for it.

This is something most SEOs are already aware of, but clearly it bears repeating every now and then.

More info >>

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Search Engine Optimisation SEO in London

10 Steps to a Technically Perfect Site in 2018

Here at LK Web Media, we talk about off-page SEO a lot. Building, managing, and auditing your backlinks is a critical aspect of SEO, and it keeps getting trickier.

On-page SEO is a hot topic too; particularly now that Google’s increasingly shifting to semantic search, and the old-school tactics don’t seem to work as well as they used to.

No doubt those are very important aspects of SEO, but there’s one thing we tend to forget about. SEO isn’t either off- or on-page. The technical part of the process is just as important; in fact, if you don’t get the technical foundation right, your other SEO efforts might bring no results at all.

1. Review your sitemap.
2. Check indexing.
3. Make sure all-important resources are crawlable.
4. Amplify crawl budget.
5. Audit internal links.
6. Check on your HTTPS content.
7. Test and improve page speed.
8. Get mobile friendlier.
9. Ask search engines to re-crawl your site.
10. Just let us do it all for you.

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Google clarifies the Speed Update only impacts the ‘slowest sites’

With Google’s Speed Update, I asked Google’s John Mueller to clarify what he meant when he said the update will work at “more of a gradual scale.” In a recent webmaster hangout, he told participants that “the faster you can make your pages the more we can take that into account. And it’s not so much that it’s like it’s too slow or it’s faster.”

That seemed to contradict the original announcement where Google said this update “will only affect pages that deliver the slowest experience to users.” So I asked Mueller about this one on Twitter.

He reiterated the earlier guidance that “this only affects the slowest sites” adding that “those can incrementally improve” but went on to say that “ideally, you’d significantly improve the speed.”

He also confirmed that Google is “still aiming for this month” for the rollout. Mueller also explained once again that “if your site is reasonably fast, tweaking won’t change things.”

So, in short, if you have a fast site, making it faster “won’t change things” with your rankings (at least due to the Speed Update), but if your site is slow, even incremental changes might help.

Need help to speed up your Website?

Search Engine Optimisation SEO in London

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User eXperience (UX) and SEO

Optimising websites is not just about getting those visitors to your website. It is also about serving them the best user experience and keeping them on your website. Or even better, seduce that visitor to subscribe to your newsletter or buy your products.

Get ready to optimise your site’s speed, write awesome content and improve the accessibility of your site. Make sure your site is mobile friendly and don’t forget to analyze the results of your efforts.

And there’s more.

Contact us today about how we can improve your site’s usability.

Search Engine Optimisation SEO in London

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5 Ways to Optimise Your WooCommerce Store’s Performance

Why Your WooCommerce Store’s Performance Is Vital

If we conducted a survey asking for the primary web pet peeves, we’d wager that clickbait titles, intrusive popups, and slow-loading pages are near the top. Most visitors have notoriously little patience for slow websites. This means the longer your pages take to load, the bigger the chance your users will decide to look elsewhere.

When it comes to e-commerce stores, lost traffic due to slow loading times will affect your bottom line. In 2012, Amazon estimated that a single extra second in loading times could cost them as much as £1 billion each year. However, you’re probably not racking up similar sales per day, which makes every dollar count more.

In the past, we’ve talked several times about how to optimise WordPress for better performance. However, for this article, we’re going to focus on how to improve WooCommerce sites specifically.

5 Ways to Optimize Your WooCommerce Store’s Performance

1. Compress and Resize Your Product Images
2. Clean Up Your Database Regularly
3. Use a Content Delivery Network (CDN)
4. Set Up a Caching Solution
5. Use a Solid WordPress Hosting Provider
Do you have any questions about how to optimise your WooCommerce store’s performance? Let’s talk about.

Search Engine Optimisation SEO in London

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Successful Link Building Requires More Than Links

As SEO professionals, there might not be a better feeling than seeing a backlink to your site published on a high authority website, particularly when that link is the result of your manual outreach efforts.

The reason securing backlinks is so satisfying is because so much goes into successful link building.

In fact, most of the work that drives link building results happens long before any outreach messages are sent.

Too often, clients and prospects try to jump the gun with link building. These people understand the value of links, but don’t understand what’s involved in sustainably earning links.

Consistently securing worthwhile links and achieving organic search growth requires an upfront investment in:

• Keyword research
• Content development
• On-page optimisation

Everything Starts with Keyword Research

Link building is most powerful when it’s strategic, and strategic link building is built on sound keyword research.

Link building is time-consuming and difficult. You need to find the opportunities where links can have the most impact.

Proper keyword research will uncover these high-return opportunities and guide link building strategy.

Need help?

Search Engine Optimisation SEO in London

5 Voice Engine Optimisation Strategies That Will Boost Your Rankings

Are you ready for a voice search future?

Whether it’s a speaker or smartphone, voice search usage is rapidly increasing. Leading research firms are predicting that somewhere between 30 and 50 percent of all searches will be conducted via voice by 2020.

Mobile users are relying on voice search to supply them with on-the-go information. The hands-free design of voice search is giving users the ability to search for a location while driving.

Now is the time for you to create a voice engine optimisation (VEO) strategy that will increase your brand traffic and awareness.

Create a Successful Voice Strategy

Businesses that implement a strong VEO strategy before 2020 will be ahead of the voice search curve.

Unlike SEO, VEO has an even smaller search window (top 3 results for mobile and 1 result for smart speakers) making it even more important to have a VEO plan in place.

Don’t get left behind because your business isn’t optimised for voice search!

Search Engine Optimisation SEO in London

Yoast SEO Plugin 7.0 Bug Causes Ranking Drops

This update is meant to correct an error introduced by Yoast 7.0, in March 2018. Victims of this bug will have suffered negative changes in rankings since the Yoast March 6 update.

If your rankings have steadily dropped sometime after March 6, and you use the Yoast SEO Plugin, your site may be a victim of the Yoast SEO Plugin bug.

What Went Wrong with Yoast SEO Plugin?

The ranking bug introduced what Yoast calls, “Panda-like problems” when it updated to the 7.0 version. This change affected settings to the way image redirects are handled. Fortunately, this update did not affect all users.

Is your SEO ok?

Search Engine Optimisation SEO in London

Google: information about keyword stuffing

Keyword stuffing is a spam technique that was popular many years ago. If you included a keyword often enough on a page, it was possible to get high rankings for that keyword.
Of course, keyword stuffing is against the guidelines of Google and Bing:

“When creating content, make sure to create your content for real users and readers, not to entice search engines to rank your content better. Stuffing your content with specific keywords with the sole intent of artificially inflating the probability of ranking for specific search terms is in violation of our guidelines and can lead to demotion or even the delisting of your website from our search results.”

Other search engines also don’t like keyword stuffing. It is something that should be avoided.

Google can handle keyword stuffing

Google’s John Mueller said on Twitter that, although Google does not like keyword stuffing, they are able to handle these pages without penalising the website:

Yeah, but if we can ignore boring keyword stuffing (this was popular in the 90’s; search engines have a lot of practice here), there’s sometimes still enough value to be found elsewhere. I don’t know the page, but IMO keyword stuffing shouldn’t result in removal from the index.

Avoid spam techniques

Although Google does not penalise keyword stuffing pages, it is better to avoid spam techniques to promote your website.

Search Engine Optimisation SEO in London

WordPress Maintenance Services from LK Web Media

Can you afford to lose your website? Are you doing enough to keep your website healthy?

WordPress websites needs continuous monitoring, maintenance and upgrading so that it can give optimum performance and stay safe from the hackers. But if your website is destined to be doomed someone should be there to restore the site from clean/latest backup.

At LK Web Media, we understand the importance of your website and we do everything possible to keep your website healthy in our creche. We know that a website brings leads, customers and business to its owner.

Our packages includes-
– Timely WordPress Updates
– Uptime Monitoring
– Website Updates
– Scheduled Backups
– Malware & Performance Scans
– Regular Reporting

Websites are very important to businesses. That’s why you need to give it the care it deserves. You can always count on us if your looking for WordPress setup and maintenance services.

Contact us today to talk about how we can help you and your WP website stay on top.

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Search Engine Optimisation SEO in London

Google makes some clarifications related to mobile-first indexing


Confused about the Google mobile-first indexing change? Google just posted several clarifications.
As Google begins rolling out mobile-first indexing to more and more sites, the search giant is seeing some confusion within the industry around mobile-first indexing and has decided to clarify some points on Twitter this morning.

URLs with mobile-first indexing
If you deploy different URLs for mobile versus desktop, Google will show the mobile searchers your mobile URL and the desktop searchers your desktop URL. In both cases, the indexed content will be the mobile version of the site, even if Google shows the desktop URL. Sites that are designed with a single URL for mobile and desktop do not need to worry about this.

Crawling changes
Google said the crawl count per day won’t really change, but the balance will shift from desktop pages crawled to mostly mobile pages crawled. Google also may temporarily increase crawling when it re-indexes your website.

Cache bug
There is currently a bug with the Google cache that when a site is moved over to the mobile-indexing process, the Google cache link sometimes may not return anything and may 404 or show a blank page. This is a known bug that Google is working on fixing and has zero impact on indexing and ranking.

Speed update is unrelated to mobile-first indexing
The speed update that is coming up in July is unrelated to mobile-first indexing. Yes, you should make your site fast, especially for mobile users, Google says, but the speed update is not directly related to mobile-first indexing.

Mobile user interface concessions
Mobile websites that use accordions or hamburger menus or similar methods to make content less overwhelming in the smartphone user interface are perfectly fine.

Mobile-friendliness is not required
Your website does not need to be mobile-friendly or responsive to be included in the mobile-first indexing process. In fact, the first sites to move to mobile-first indexing were desktop-only websites.

Ranking boost?
Being switched to mobile-first indexing does not give you a better ranking in Google search. While being mobile-friendly is a ranking factor on mobile, it is unrelated to being in the mobile-first index.

SEO London

Search Engine Optimisation SEO in London

SEO question From Steve in North West London

“I am running a WordPress website. To avoid the risk of duplicate content, should I use a noindex tag on Categories and Archives Pages? Will this impact my overall traffic?
Thanks Steve”

This is a great question, thank you. It’s important for every SEO professional to fundamentally understand how Google works.

So to begin with, the answer is probably not. Most websites don’t need to be concerned about Google crawling some pages that they find no value in.

Pages like tag pages, category pages, and search results that are included “out of the box” in popular CMS like Drupal and WordPress are generally not prevalent enough to matter. If Google sees value in them, they will crawl them and index them. If they don’t, they won’t.

If you have a large ecommerce site, with hundreds of thousands of products, this may become a bigger issue, because you want to focus Google’s crawlers on the pages that matter, and remove things that don’t have any value.

To fully answer this question, you also must understand the difference between robots.txt blocking and a meta noindex tag, as well as how 404s and soft 404s work.

Do you need our help?

Search Engine Optimisation SEO in London

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What Is SEO / Search Engine Optimisation?

SEO stands for “search engine optimisation.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

If you’re looking with some help with SEO, contact us today >>

Search Engine Optimisation SEO in London

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