Confused about the Google mobile-first indexing change? Google just posted several clarifications.
As Google begins rolling out mobile-first indexing to more and more sites, the search giant is seeing some confusion within the industry around mobile-first indexing and has decided to clarify some points on Twitter this morning.
URLs with mobile-first indexing
If you deploy different URLs for mobile versus desktop, Google will show the mobile searchers your mobile URL and the desktop searchers your desktop URL. In both cases, the indexed content will be the mobile version of the site, even if Google shows the desktop URL. Sites that are designed with a single URL for mobile and desktop do not need to worry about this.
Google said the crawl count per day won’t really change, but the balance will shift from desktop pages crawled to mostly mobile pages crawled. Google also may temporarily increase crawling when it re-indexes your website.
There is currently a bug with the Google cache that when a site is moved over to the mobile-indexing process, the Google cache link sometimes may not return anything and may 404 or show a blank page. This is a known bug that Google is working on fixing and has zero impact on indexing and ranking.
Speed update is unrelated to mobile-first indexing
The speed update that is coming up in July is unrelated to mobile-first indexing. Yes, you should make your site fast, especially for mobile users, Google says, but the speed update is not directly related to mobile-first indexing.
Mobile user interface concessions
Mobile websites that use accordions or hamburger menus or similar methods to make content less overwhelming in the smartphone user interface are perfectly fine.
Mobile-friendliness is not required
Your website does not need to be mobile-friendly or responsive to be included in the mobile-first indexing process. In fact, the first sites to move to mobile-first indexing were desktop-only websites.
Being switched to mobile-first indexing does not give you a better ranking in Google search. While being mobile-friendly is a ranking factor on mobile, it is unrelated to being in the mobile-first index.
“I am running a WordPress website. To avoid the risk of duplicate content, should I use a noindex tag on Categories and Archives Pages? Will this impact my overall traffic?
This is a great question, thank you. It’s important for every SEO professional to fundamentally understand how Google works.
So to begin with, the answer is probably not. Most websites don’t need to be concerned about Google crawling some pages that they find no value in.
Pages like tag pages, category pages, and search results that are included “out of the box” in popular CMS like Drupal and WordPress are generally not prevalent enough to matter. If Google sees value in them, they will crawl them and index them. If they don’t, they won’t.
If you have a large ecommerce site, with hundreds of thousands of products, this may become a bigger issue, because you want to focus Google’s crawlers on the pages that matter, and remove things that don’t have any value.
To fully answer this question, you also must understand the difference between robots.txt blocking and a meta noindex tag, as well as how 404s and soft 404s work.
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SEO stands for “search engine optimisation.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
If you’re looking with some help with SEO, contact us today >>
WordPress 4.9.6 Beta 1 is available for testing. It’s the first step in bringing GDPR (General Data Protection Regulation) tools to WordPress. In addition to 10 bugs being fixed, this release heavily focuses on privacy enhancements.
Are you ready for GDPR?
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3D illustration by Quince Media @ https://quincemedia.com
Well, here at LK Web Media we optimise your web presence and unlock your online competition.
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Flash content has had limited support for some time now, sometimes first requiring manual activation. Some Flash content is completely unsupported on mobile devices. Now the software developer Adobe has decided to stop supporting Flash content completely starting in 2020.
We therefore recommend removing Flash content from your site.
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78% of retailers are planning to increase their spending on technology this year, according to an Internet Retailer survey of 77 online retailers conducted in October 2017. Retailers like Ocado Group and Boxed Wholesale are using technology in a variety of ways to boost their bottom lines, drive efficiencies and better appeal to consumers.
These retailers are taking to use technology to improve ROI and the successful routes they are finding.
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• “How to reach millennials”
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Instead of making searchers click to the next page of search results, Google is testing showing more results on the same page.
Google is officially testing a “more results” button in the mobile search results interface. Instead of having to click to the next page of the Google search results, a searcher can click the “more results” button, and additional search results will load below the current results.
Danny Sullivan of Google confirmed on Twitter that this test has been running for the past few days.
It seems to be visible to many, if not all, searchers when searching Google on their smartphones.
Google first tested this more results button in a more limited fashion, but now searchers are seeing this test more often.
Google is always testing new user interfaces.
Make sure you stay ahead of your competition.
With the introduction of the EU General Data Protection Regulation (GDPR) from the 25th of May 2018 the way in which personal data is handled and displayed will change.
This WILL have an impact on all of your domains.
What is GDPR?
The GDPR (General Data Protection Regulation) seeks to create a harmonised data protection law framework across the EU and aims to give citizens back the control of their personal data, whilst imposing strict rules on those hosting and ‘processing’ this data, anywhere in the world. The Regulation also introduces rules relating to the free movement of personal data within and outside the EU.
Traveling to a new city and want to know if you should breathe the air? Google can now tell you the main pollutant level.
Google now will show air quality and pollution data in the search results. If you search for [air quality], [air pollution] and/or qualifiers with city qualifiers, such as [air quality in nyc], Google will show a rating of the air quality in that city.
This works both on desktop and mobile search on Google.com.
The source of the data is from a company named BreezoMeter, and if you click through on the company name in the footer of the answer, it shows more details about the air quality in that location.
Try it … search “air quality in London”
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If you are hoping Google can do something on their back end to lift an algorithmic penalty, you are out of luck. Google does not have something that can remove an algorithmic penalty – such as from impacted by Panda, Penguin, or the many other algo signals – so a site will rank better in the search results. Google has said this on numerous occasions, but the question still pops up.
It came up again during the Reddit AMA John Mueller did this week.
There’s no “reset button” for a domain, we don’t even have that internally, so a manual review wouldn’t change anything there.
The fact there is no reset button isn’t a surprise. For manual actions, those can be removed by Google, but algorithmic penalties cannot. If a site ends up being demoted in the organic search results that shouldn’t be, Google prefers to deal with those situations by adjusting the algo to fix the issue, so it fixes not only the one site but any others that were caught with the same algo change.
On the same note, triggering a manual action won’t fix algo issues even when the reconsideration request is accepted.
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A professional website audit can help you to dramatically increase the rankings of your website on Google, Bing and other search engines. Website errors can harm your Google rankings and they can lead to a bad user experience.
A professional SEO website audit helps you to do the following:
• Remove technical errors that keep search engines away.
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By eliminating these errors, your website will get higher rankings. In addition, a better user experience will lead to more sales.
Fortunately, the website audit team can check your web pages quickly and easily, create a report:
Contact us today for your professional SEO website audit
When new technology takes off, we sometimes assume the only early adopters are the young. While millennials are no doubt talking to the new wave of voice-activated speakers, it turns out that Google Home and Amazon Echo are really resonating with baby boomers. In fact, our research has found that boomers see their voice-activated speakers as more than a simple device.
Here are three key things we discovered when researching boomers who own voice-activated speakers.
It’s a companion
It has serious potential
It’s empowering (and they want more)
Boomers also see their devices as a source of information. While other audiences were more likely to say they use voice-activated speakers to multitask or do things without a screen, 51% of those 55 years old and over said a top reason for using their voice-activated speaker is “it empowers me to instantly get answers and information.”
Need help with the way you come up in a voice search?
On Twitter, Google’s John Mueller said that creating additional Sitemap files won’t help if Google does not index specific URLs on your website. If Google indexes only 30 of 100 URLs, it does not help to put the missing 70 URLs in a separate Sitemap file:
That wouldn’t change anything. If we’re not indexing 80 URLs from a normal 100 URL site, that sounds like you need to work on the site instead of on sitemap submissions. Make it awesome! Make every page important!
Improve your pages and get them all listed >>
“With Google cracking down on SSL in their rankings, it’s time to consider upgrading. But what exactly is SSL and what does it mean for you and your audience?”
More info >>
Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits
According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social.
After a year fraught with terms like “fake news,” and headlines centering around brand safety issues and extreme content, it appears the actions taken by social sites to curb the influx of malicious content is turning out to be a real boon for search referral traffic.
For the first time since 2014, Shareaholic says search outpaced social in the percentage of overall traffic it delivered in 2017. According to the analytic platform’s data, search drove 34.8 percent of site visits in 2017 compared to social networks which accounted for 25.6 percent of referral traffic.
Chartbeat, an analytics platform for online publishers and media organizations, has witnessed a similar trend with traffic from Google search to publisher websites up more than 25 percent since the start of 2017.
“Google Search has always been the largest referrer to Chartbeat clients,” writes the company’s CEO, John Saroff, on Chartbeat’s blog, “In late August, Chartbeat data scientists noticed that Google Search referrals across our client base were trending up.”
The CEO says his team initially thought the rise in Google referrals were attached to events like last year’s solar eclipse and Hurricane Irma, but traffic continued to rise even after news headlines around the events subsided. Instead of falling back into normal patterns, Chartbeat saw Google search driving even more traffic to publisher sites.
Search beats out social for share of visits
Monitoring webpage performance is key to avoiding setbacks when algorithms change. Contributor Bobby Lyons points out ways to adapt everyday SEO activities so a website will thrive regardless of algorithm updates.
Success in search engine optimisation (SEO) requires not only an understanding of where Google’s algorithm is today but an insight to where Google is heading in the future.
Based on my experience, it has become clear to me Google will place a stronger weight on the customer’s experience with page load speed as part of their mobile-first strategy. With the investment Google has made in page performance, there are some indicators we need in order to understand how critical this factor is now and will be in the future.
Contact us today so we can speed up your website >>