“How do I drive traffic to my key landing pages when it’s being distributed to other informational pages?
I am trying to effectively implement more keywords on my home page to drive more traffic there, as opposed to where the traffic is mainly leading to.
Do I remove the content on that page and paste it onto the home page, or do should I shape those pages to match my needs?”
There are some things you can do to help attract more traffic to your key landing pages.
First, I want to address your comment about implementing more keywords on your home page.
While your home page tends to be the highest authority page, I prefer to focus on other landing pages in addition to the home page. I also would not recommend removing the content on ranking pages and pasting it onto the home page.
In other words, instead of trying to optimize the home page for all of my important keywords, I much prefer to optimize landing pages on specific topics, keywords, and intent.
With that in mind, let’s go over some things you can do to remedy your traffic situation.
1. Review Rankings and Queries on A Page Level
2. Determine Searcher Intent
3. Update Internal Links
These are just the 1st steps we take.
You might need to make further adjustments to get that targeted traffic to your key landing pages.