Online Marketing and SEO News
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Bing Launches an Interactive COVID-19 Tracking Map
Bing is making an effort to keep people up-to-date on the spread of COVID-19 with an interactive tracking map. People can use the map to find out the amount of confirmed cases per country, including currently active cases, recovered cases, and fatal cases. Information...
Google Provides Guidance to Businesses Affected by Coronavirus
Google provided advice on what businesses should do with their Google My Business listings if they’re affected by COVID-19. To assist customers, businesses affected by COVID-19 are encouraged to update their Google My Business profile with the most accurate...
8 Techniques to Get More Customer Reviews for Your Local Business
While digital marketing is always evolving, one thing remains constant: The importance of word of mouth. In the old days, word of mouth was quite literally done by the exchange of words coming out of people’s mouths over casual chit-chats. Those conversations about...
Facebook is Preparing to Launch a Desktop Redesign to All Users
Facebook is planning to roll out a redesign of its desktop website to all users before this spring. The redesign is the same one that was talked about as far back as April 2019, which means it could end up being in testing for a full year before Facebook rolls it out...
Instagram User Growth Drops to Lower Levels Than Previously Expected
According to a new report, Instagram’s user growth has dropped to single digit percentages for the first time. Data published by eMarketer shows Instagram’s user base grew by 6.7% in 2019, which is down from 10.1% growth in 2018. Starting in 2020, eMarketer estimates...
18 Popular Link Building Tactics You Should Actually Avoid
Google has been whittling away the value of links since the beginning of the search engine. The reason Google chooses to ignore certain kinds of links is that those links do not represent a true recommendation. As far back as 2005, I was told by a Googler at a...
4 Tips to Boost Your Google My Business Profile
Are you leveraging your responses to Google reviews and using the new Google My Business (GMB) tools to get a leg up on your local search competitors? If not, here are some major points to consider when boosting your GMB presence. 1. Encourage Reviews 2. Avoid Spammy...
Ways to Delight Your First-Time Visitors: 6 Dos & 4 Don’ts
Want to delight your first-time visitors? Above all, get to the point right away. So with that in mind, this post has two parts: Things you should ALWAYS do. Things you should NEVER do. 6 Things You Should Always Do 1. Make the Landing Page Purpose Crystal Clear...
5 Creative Ways to Boost Your Content Marketing ROI
Content marketing works. But – what if it’s not working for you? What if you’re not seeing the ROI you expected? This is a frustrating scenario, especially if you read the case studies and follow the success of top content marketers. What are you doing wrong? Take a...
