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18 Popular Link Building Tactics You Should Actually Avoid

18 Popular Link Building Tactics You Should Actually Avoid

Google has been whittling away the value of links since the beginning of the search engine. The reason Google chooses to ignore certain kinds of links is that those links do not represent a true recommendation. As far back as 2005, I was told by a Googler at a...

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4 Tips to Boost Your Google My Business Profile

4 Tips to Boost Your Google My Business Profile

Are you leveraging your responses to Google reviews and using the new Google My Business (GMB) tools to get a leg up on your local search competitors? If not, here are some major points to consider when boosting your GMB presence. 1. Encourage Reviews 2. Avoid Spammy...

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Ways to Delight Your First-Time Visitors: 6 Dos & 4 Don’ts

Ways to Delight Your First-Time Visitors: 6 Dos & 4 Don’ts

Want to delight your first-time visitors? Above all, get to the point right away. So with that in mind, this post has two parts: Things you should ALWAYS do. Things you should NEVER do. 6 Things You Should Always Do 1. Make the Landing Page Purpose Crystal Clear...

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5 Creative Ways to Boost Your Content Marketing ROI

5 Creative Ways to Boost Your Content Marketing ROI

Content marketing works. But – what if it’s not working for you? What if you’re not seeing the ROI you expected? This is a frustrating scenario, especially if you read the case studies and follow the success of top content marketers. What are you doing wrong? Take a...

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Organic Channel Share Expands to 53.3% of Traffic

Organic Channel Share Expands to 53.3% of Traffic

Organic Search remains the dominant source of trackable web traffic and the largest digital channel New BrightEdge Research unveiled findings on the performance of Organic and Paid Search as a marketing channel. The strength of search marketing - Organic Search and...

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