Online Marketing and SEO News

SEO is a new(er) marketing practice, which creates unique challenges and added scrutiny. Limited Budget & Resources Often, the only resource you have as an in-house SEO is yourself. You may not have a full team to rely on, so prioritising when and how work will be done becomes paramount. Collaboration Is a Must You […]

Social network Google Plus (stylised asGoogle+) will now be shut down earlier than planned, following the discovery ofa bug affecting more than 50 million users. Google+ waslaunched in 2011 as an attempt to launch a social network competitor to Facebook.The platform was integrated with other popular Google services, includingYouTube. Although Google+ attracted some initial interest, […]

Search is an exciting, ever-changing channel. Algorithm updates from Google, innovations in the way we search (mobile, voice search, etc.), and evolving user behaviour all keep us on our toes as SEOs. The dynamic nature of our industry requires adaptable strategies and ongoing learning to be successful. However, we can’t become so wrapped up in […]

Microsoft and Mastercard are partnering for a new digital identity solution which offers internet users the option to dispense with multiple passwords and verify themselves instantly online. The software giant announced it was joining forces with the payments provider to develop a decentralised identity product that will alleviate the burden on individuals when it comes […]

When your website is listed on the first result pages, it’s important to get the link. Optimised descriptions help you to increase the number of clicks that your listings get. How to influence the description Google displays a short description of the listed page on the search results page. Google will create its own description […]

Internet Retailer is forecasting another banner e commerce Christmas and retailers have the opportunity to have their best online sales season ever. Even though many retailers are in the throes of preparing, small tweaks can still be made that can have a big impact on the bottom line. 78% Nearly 80% of retailers surveyed say […]

Facebook is making changes to subscription messaging permissions that will affect chatbots. Permission to send subscription messages will have to be granted at the Page-level rather than at the app-level. Chatbots that send subscription messages have until December 31st to transition from app-level to page-level permissions. If you have a chatbot that sends subscription messages […]

1. Scraped content 2. Syndicated content 3. HTTP and HTTPS pages 4. WWW and non-WWW pages 5. Dynamically generated URL parameters 6. Similar content 7. Printer-friendly pages Duplicate content is a big topic in the SEO space. When we hear about it, it’s mostly in the context of Google penalties; but this potential side effect […]

Study confirms brands’ worst fears about unsafe content