Internet Retailer is forecasting another banner e commerce Christmas and retailers have the opportunity to have their best online sales season ever. Even though many retailers are in the throes of preparing, small tweaks can still be made that can have a big impact on the bottom line.
Nearly 80% of retailers surveyed say they will increase spending on e-commerce technology this year, and the top reason is to attract new customers, according to an exclusive Internet Retailer survey.
More than 600 Top 1000 retailers market a loyalty program. While seven merchants offer free shipping when a shopper signs up for a free loyalty membership, 28 additional retailers have free shipping associated with various paid membership.
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