Google likes fast web pages. According to Google’s John Mueller, web pages should load within three seconds or less. Page speed is a factor in Google’s ranking algorithm.
Fast web pages are important
Google has a ‘mobile first’ strategy. Google wants to deliver web pages in the search results that are displayed quickly on mobile devices. Your pages should deliver the fastest user experience you can achieve.
In addition to the influence of fast pages on your Google rankings, fast pages are also important for the user experience:
- Mobile Internet users will leave websites that are too slow, frozen, or not available.
- Most consumers expect a web page to load in a few seconds.
- Many consumers abandon websites that do not load within five seconds.
- Each second that your web pages need longer to load can have a negative influence on the conversion rate of your website.
If your web pages do not load quickly enough, you will lose customers. In addition, Google won’t rank your web pages as highly as they could be ranked.
Contact us today to help speed your website up..