Now is the perfect time to improve your ecommerce store’s SEO and content for an impending flood of virtual customers. Here’s how to get started.
COVID-19 has certainly turned the world upside down.
Unfortunately, many industries have been hit hard during this pandemic and have seen a massive decline in traffic and conversions.
One of the most interesting trends we’re seeing is in ecommerce – both in terms of SEO and conversion.
According to research from Stackline, certain online retailers providing medical supplies, food, and fitness equipment have grown a considerable amount.
Some of the top fastest-growing product categories include:
- Disposable gloves.
- Bread making machines.
- Cough and cold.
- Packaged food.
- Weight training equipment.
- Cleaning supplies.
On the other hand, non-essential and travel-related product sales are declining during COVID-19.
- Luggage and suitcases.
- Event and party supplies.
- Luxury apparel.
Overall, total online retail traffic has declined by 9% since March 2020.
COVID-19 will more than likely usher in a number of long-term changes.
Some of the main ones we can expect include a big shift to remote working situations, food delivery, and ecommerce.
According to the latest research, ecommerce conversion rates have only declined slightly, but the long term is looking extremely bright once coronavirus is in the rearview mirror.
Things will return to “normal” one day.
Online business owners need to use this time when things may be slowing down to prepare for after COVID-19.
Now is the perfect time to restructure and improve your online store’s SEO and content for an impending flood of virtual customers.
So, where should you get started?
1. Do an In-Depth Technical SEO Audit
2. Optimize for Mobile-First Indexing
3. Consider a Website Redesign
4. Continue Investing in Content Marketing
5. Build Your Email Subscribers List
If you need help, please just contact us..
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