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Online Marketing and SEO News

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3 Reasons Why Big Brands are Switching to WordPress

In recent years, millions of household brands have switched to WordPress because it’s known for offering improved security, performance, and reliability across all fronts. From Facebook and Disney to Verizon and ebay, WordPress now powers more than a quarter of all websites worldwide. Despite such popularity, you may still be wondering: what are the benefits […]

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UK watchdog prepares for crackdown on data misuse

UK watchdog prepares for crackdown on data misuse The Information Commissioner’s Office (ICO) is gearing up for the introduction of the new General Data Protection Regulation (GDPR) by hiring more investigators and lawyers. The ICO will have the ability to impose fines of up to €20 million for businesses that don’t comply or have a […]

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Reach and Engagement Making the Most of Social Media Marketing

“Reach” and “engagement” are the two main metrics that companies typically track with social media marketing. But the critical question that most still need to answer is how to optimize their efforts and marketing dollars between these two measurements. While it is often thought that reach and engagement are equally important, ideal optimization between the […]

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Eight things you can do to avoid website vandalism

If your web pages contain spam, Google might penalise your website and your rankings might drop. In addition, you won’t make a good impression on your website visitors if your web pages contain spam. 1. Secure your website forum by keeping your forum and blog software updated and patched 2. Use CAPTCHAs to block robots […]

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eCommerce overtook the UK high street for Retail

In 2016, revenue from eCommerce UK overtook the high street for the very first time, and Google Shopping Campaigns continued to play a pivotal role in driving sales for UK retailers. LK Web Media offer advice to help you to enhance your search marketing strategies and, ultimately, boost your eCommerce revenue throughout 2017 and beyond. […]

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6 Significant E-Commerce Trends for 2017

The web is ever evolving, and for e-commerce site owners, keeping abreast of any current trends is vital for ensuring both short- and long-term success. Adapting to any changes means you’re in a good position to increase sales. However, discovering where e-commerce is headed often means a slog through industry websites, with no guarantee you’ll […]

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RIP DMOZ: The Open Directory Project is closing

As of March 14, DMOZ will no longer be available. DMOZ — The Open Directory Project that uses human editors to organize websites — is closing. It marks the end of a time when humans, rather than machines, tried to organise the web. The announcement came via a notice that’s now showing on the home […]

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