The giants of fairy-tales have three things going for them: strength, resources, and infamy.
In a similar way, our industry giants often dominate the searches due to the strength of their team, the resources of a large budget, and their brand fame.
A household name, a large team of experts, and a budget to rival the plunder of a fantasy kingdom, isn’t a luxury we all have as search marketers.
So how do you stand out from the crowd in a marketplace dominated by industry giants with resources out of your reach?
We are going to explore ways to win organic clicks and conversions away from the big, established players in your space while working with budgets a fraction of theirs.
In just five steps, I’m going to show you how you can prepare your website to bring down the giants.
1. Look for Their Weaknesses
The first step in competing against the dominant brands is assessing where they have weaknesses.
2. Be Quick & Nimble
Juggernauts are intimidating, but they are also slow. The benefit of a small company or agency is the speed in which you can pivot.
3. Identify Your Secret Weapon
Your secret weapon against strong competitors is likely going to come out of your ability to focus your time and efforts where they cannot.
4. Develop Your Battle Plan
The key to winning any fight in the SERPs is having a great strategy.
5. If You Can’t Beat Them, Join Them
Another option is that if your industry behemoth is actually a marketplace or reseller, like Amazon, it may be a good move for your brand to start selling through them.
6. Contact SEO in London
Holistic SEO | SEO in London. Don’t be the only one in London not found, let LK Web Media get you found, online.