Organic Channel Share Expands to 53.3% of Traffic

Organic Search remains the dominant source of trackable web traffic and the largest digital channel

New BrightEdge Research unveiled findings on the performance of Organic and Paid Search as a marketing channel. The strength of search marketing – Organic Search and Paid Search – is clear.

Organic Search remains the dominant source of trackable web traffic and in the dominant position as a channel. Paid Search continues to grow. Organic Social Media is flat since 2014 at 5%, and though ubiquitous, contributes on average 1/3 as much traffic as Paid Search and just 1/11 as much as Organic Search.

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