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SEO – Is It a Dying Channel?

I can see your eyes rolling already – “OMG NOT ANOTHER SEO IS DEAD ARTICLE!” – but bear with me for a moment. For those that are not familiar, every year in the search industry there is a clickbait article about SEO being dead. Then there are a proverbial hundred...

The importance of understanding intent for SEO

Search is an exciting, ever-changing channel. Algorithm updates from Google, innovations in the way we search (mobile, voice search, etc.), and evolving user behaviour all keep us on our toes as SEOs. The dynamic nature of our industry requires adaptable strategies...

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