According to developer reports, it appears the new version of Apple’s Safari will not block Google Analytics tracking.
Apple’s next version of the Safari web browser, available in macOS Big Sur, will reportedly not block Google Analytics as was previously thought.
Reports from several reputable developers indicate that Google Analytics will load and run on Safari 14 the same way it does on current versions of the browser.
That means marketers will not be losing a whole segment of Google Analytics data from Safari users.
Apple’s upcoming version of Safari will contain a new privacy report, which is where the misunderstanding stemmed from.
The privacy report contains details about third-party trackers blocked on the web page a user is currently visiting.
However, it’s not as damaging to marketers as it seemed when Apple first previewed the feature.