Replacing something that’s genuine, aged and valuable with something similar but ultimately a poor copy of what is already available is not without its perils.

SEO (search engine optimisation) was, and still can be, a bit like this and if you try to force Google’s hand where it is ranking sites organically, based on ‘merit’, Google DOES have a big surprise in store for you.

In short, there are low-risk longer-term benefits to be had with some strategies in 2017, and high-risk shorter-term benefits to be had with others.

If you run a reputable business and RELY on your website to run that business, you had probably better avoid relying on low quality techniques to promote it to the top of Google.

There Are Rules When It Comes To Ranking in Search Engines

Google disapproves of a LOT of, if not MOST old SEO tactics in 2017 and comes down hard when it detects ‘deceptive’ practices.

We strongly pay very close attention to the Quality Guidelines below, which outline some of the illicit practices that may lead to a site being removed entirely from the Google index or otherwise affected by an algorithmic or manual spam action. If a site has been affected by a spam action, it may no longer show up in results on Google.com or on any of Google’s partner sites. GOOGLE 2017
If you are at the top of competitive results you can bet Google will take a closer look at your site.

That might mean a deeper algorithmic analysis of your site or even a manual review. Google has tens of thousands of manual reviewers who rate the quality of their results pages, and the sites that feature in them.
Even today, I am cautious about all of a sudden appearing near the top of results, especially with a lower quality page.

Sometimes, it is shortly followed by a big drop, if the methods used were a little ropey.

If I bag a top ten ranking, I don’t usually push for number 1 in Google anymore – not without a strategy based entirely on making things better – low-quality link building or content production, for instance, is just not a long-term plan I want to invest my energies in anymore.

We normally concentrate on other keywords when I get into the top set of results, and on building domain quality, and usually only focus on the main term if I have a solid gold linking opportunity on a site with mega trust.

What we do is:
1. Go niche.
2. Choose realistic keywords.
3. Optimise each piece of content for your keywords.
4. Add tons of content to your site.
5. Acquire links to your site.

Contact us today so we can help you get onto page one of Google >>

Search Engine Optimisation SEO in London

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