Search engine optimisation (SEO) can have a major impact on the success of your business. If you do it right, you will get many more customers and increase sales. This article will help you to get results.

 

The basics: SEO delivers targeted website visitors

On average, more than half of all website traffic comes from organic search results. People enter something in a search engine, and then they visit one of the web pages that are listed on the search results page.

  • The better your web pages are listed on the search results pages, the more visitors will come to your website.
  • If your listings are for the right keywords, your business will get more orders and more revenue.

Google’s ranking algorithm uses many different ranking signals. Some of these signals are more important than others.

The most important signals are content, links from other websites, good user experience, and technical signals. If you want to improve the rankings of your web pages in the search results, you have to work on these elements.

Step 1: Optimise the content of your web pages

Step 2: Improve the links that point to your web pages

Step 3: Improve the usability of your website

Step 4: Remove errors from your web pages

SEO is a sustainable way to get more customers

Organic search engine optimisation will deliver results that last. It is much more sustainable than advertising on Google Ads.

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