As SEO professionals, there might not be a better feeling than seeing a backlink to your site published on a high authority website, particularly when that link is the result of your manual outreach efforts.
The reason securing backlinks is so satisfying is because so much goes into successful link building.
In fact, most of the work that drives link building results happens long before any outreach messages are sent.
Too often, clients and prospects try to jump the gun with link building. These people understand the value of links, but don’t understand what’s involved in sustainably earning links.
Consistently securing worthwhile links and achieving organic search growth requires an upfront investment in:
• Keyword research
• Content development
• On-page optimisation
Everything Starts with Keyword Research
Link building is most powerful when it’s strategic, and strategic link building is built on sound keyword research.
Link building is time-consuming and difficult. You need to find the opportunities where links can have the most impact.
Proper keyword research will uncover these high-return opportunities and guide link building strategy.