Fred Google’s Latest Update is a New Type of Quality Control Algorithm

The latest so-called “Fred” update has brought one thing to the forefront – SEOs can’t decide what Fred is and what specific tactic it is targeting. Is it links? Is it ads? Is it ad heaviness? Is it private blog networks, aka PBNs?

Many people are identifying symptoms of Fred, but I feel Fred is much broader in scope than simply “ad heavy” or “links” although those are clearly thrown into the mix. All signs point to Fred as being more of a next generation quality algorithm identifying various aspects of sites that make a page or site low quality, and then demoting accordingly. In other words, sites that are created to benefit the site owner and created for Google SEO purposes, but not so much the end user who ends up on one of those pages from Google search results.

So, make sure you’re ready for Freddy >>

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More info on Fred >>

Did Google’s Fred update hit low-value content sites that focus on revenue, not users?

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More than 30 million ‘voice-first’ devices in US homes by year end

Amazon and Google devices have significant implications for marketers.

There are now 8.2 million US homes with Amazon Echo/Alexa devices according to one estimateand England is catching up on these. And voice analytics company VoiceLabs says that Google has sold somewhere between 400,000 and 500,000 of its Google Home devices since launch.

Echo and Home thus make a market approaching nine million “voice-first devices,” according to these two estimates. That doesn’t count in-car or smartphone-based virtual assistants.

Yesterday VoiceLabs released a report discussing what it calls the “voice-first ecosystem.” The company estimates that 24.5 million voice-first devices will ship this year, which will mean more than 30 million total voice-powered intelligent assistants in US homes by the end of the year. While that remains to be seen, there is clearly a market here, and a growing number of developers are trying to get in front of it.
VoiceLabs skills

There are already more than 7,000 Alexa skills (voice apps), according to Amazon itself. There are problems, however, of quality and discovery. In addition, according to the VoiceLabs report, there’s a significant user retention problem, which is much more acute than with smartphone apps.

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