When new technology takes off, we sometimes assume the only early adopters are the young. While millennials are no doubt talking to the new wave of voice-activated speakers, it turns out that Google Home and Amazon Echo are really resonating with baby boomers. In fact, our research has found that boomers see their voice-activated speakers as more than a simple device.

Here are three key things we discovered when researching boomers who own voice-activated speakers.

It’s a companion
It has serious potential
It’s empowering (and they want more)

Boomers also see their devices as a source of information. While other audiences were more likely to say they use voice-activated speakers to multitask or do things without a screen, 51% of those 55 years old and over said a top reason for using their voice-activated speaker is “it empowers me to instantly get answers and information.”

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