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Three ways voice assistance is resonating with baby boomers

When new technology takes off, we sometimes assume the only early adopters are the young. While millennials are no doubt talking to the new wave of voice-activated speakers, it turns out that Google Home and Amazon Echo are really resonating with baby boomers. In fact, our research has found that boomers see their voice-activated speakers as more than a simple device.

Here are three key things we discovered when researching boomers who own voice-activated speakers.

It’s a companion
It has serious potential
It’s empowering (and they want more)

Boomers also see their devices as a source of information. While other audiences were more likely to say they use voice-activated speakers to multitask or do things without a screen, 51% of those 55 years old and over said a top reason for using their voice-activated speaker is “it empowers me to instantly get answers and information.”

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