Voice search is coming. Here’s what you can do today to get ahead of the curve.
Just about everyone has had the experience of searching by voice, using Alexa, Google Assistant, Cortana or Siri. And with pundits predicting that anywhere between 20 and 50 percent of all searches will be voice-initiated by 2020, it’s important for SEOs to start thinking about best practices and techniques for optimizing content for voice search & virtual assistants.
Featured snippets for your site. “This is good in traditional search, and critical in voice search, the world of a single answer where most of the responses Google provides come from featured snippets,” he said. Enge has mapped out a process for getting featured snippets for just about any type of content:
• Identify common questions in your market sector.
• Determine which of those are most interesting to your business.
• For each “target question” you select, develop a set of closely related questions that users are likely to also be interested in.
• Write content addresses target and related questions in a single cohesive article.
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