SEO is a new(er) marketing practice, which creates unique challenges and added scrutiny. Limited Budget & Resources Often, the only resource you have as an in-house SEO is yourself. You may not have a full team to rely on, so prioritising when and how work will be...
Social network Google Plus (stylised asGoogle+) will now be shut down earlier than planned, following the discovery ofa bug affecting more than 50 million users. Google+ waslaunched in 2011 as an attempt to launch a social network competitor to Facebook.The platform...
Search is an exciting, ever-changing channel. Algorithm updates from Google, innovations in the way we search (mobile, voice search, etc.), and evolving user behaviour all keep us on our toes as SEOs. The dynamic nature of our industry requires adaptable strategies...
Microsoft and Mastercard are partnering for a new digital identity solution which offers internet users the option to dispense with multiple passwords and verify themselves instantly online. The software giant announced it was joining forces with the payments provider...
When your website is listed on the first result pages, it’s important to get the link. Optimised descriptions help you to increase the number of clicks that your listings get. How to influence the description Google displays a short description of the listed...
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