QUOTE: “2 seconds is the threshold for ecommerce website acceptability. At Google, we aim for under a half second.” Maile Ohye, from Google
People like fast sites in 2018.
And so does Google. In fact, Google likes blistering fast sites so much it is preparing to move to what it is calling a ‘mobile first‘ index in 2018.
‘Site Speed’, we are told by Google in the above video, is a ranking factor. But as with any factor, Google confirms is a ranking signal, it’s usually a small, ‘nuanced’ one.
Now that Google is determined to focus on ranking sites based on their mobile experience, the time is for businesses to REALLY focus on delivering the fastest DESKTOP and MOBILE friendly experience you can achieve.
Because if you DO NOT, your competition will, and Google may rank those pages above your own, in time.
Need help with your speed?