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Low Traffic Does Not Mean Content is Low Quality

Google’s John Mueller cautions against removing content from a website simply because it doesn’t receive a lot of traffic.

As far as Google’s algorithms are concerned, low page views is not an indicator that content is low quality.

Therefore, site owners should not remove web pages due to page views alone.

Page views is a metric that can assist site owners in identifying low-quality content, but it’s not an automatic indicator that a web page is not valuable.

Google’s algorithms don’t even look at the number of page views. Rather, they try to understand the value a piece of content provides to those who may be searching for it.

This is something most SEOs are already aware of, but clearly it bears repeating every now and then.

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