(Bloomberg)—Google, the primary revenue driver for Alphabet Inc., announced changes to its advertising policies after major brands pulled ads from the platform because they appeared alongside offensive content, such as videos promoting terrorism or anti-Semitism.
The U.S. company said in a blog post Friday it would give clients more control over where their ads appear on both YouTube, the video-sharing service it owns, and the Google Display Network, which posts advertising to third-party websites and against search engine results.
The announcement came after the U.K. government and the Guardian newspaper pulled ads from the video site, stepping up pressure on YouTube to police content on its platform.
France’s Havas SA, the world’s sixth-largest advertising and marketing company, pulled all its U.K. clients’ ads from Google and YouTube on Friday after failing to get assurances from Google that the ads wouldn’t appear next to offensive material.
Those clients include wireless carrier O2, Royal Mail Plc, government-owned British Broadcasting Corp., Domino’s Pizza and Hyundai Kia, Havas said in a statement.
Let us show you how its done >>
Or just talk to us today >>
Howdy very nice blog!! Guy .. Excellent .. Superb ..
I will bookmark your site and take the feeds also?
I’m happy to search out numerous helpful info here in the post,
we’d like develop more techniques on this regard, thanks for sharing.
. . . . .
It’s going to be end of mine day, however before ending I am reading this great article to increase my experience.
I know this web site offers quality dependent posts and other data, is there any other web site which offers these kinds of things in quality?
I delight in, result in I discovered just what I was looking for. You’ve ended my 4 day long hunt! God Bless you man. Have a nice day.
Bye
Hello to every body, it’s my first go to see of this blog; this web site consists of awesome and in fact fine stuff in support of visitors.