(Bloomberg)—Google, the primary revenue driver for Alphabet Inc., announced changes to its advertising policies after major brands pulled ads from the platform because they appeared alongside offensive content, such as videos promoting terrorism or anti-Semitism.
The U.S. company said in a blog post Friday it would give clients more control over where their ads appear on both YouTube, the video-sharing service it owns, and the Google Display Network, which posts advertising to third-party websites and against search engine results.
The announcement came after the U.K. government and the Guardian newspaper pulled ads from the video site, stepping up pressure on YouTube to police content on its platform.
France’s Havas SA, the world’s sixth-largest advertising and marketing company, pulled all its U.K. clients’ ads from Google and YouTube on Friday after failing to get assurances from Google that the ads wouldn’t appear next to offensive material.
Those clients include wireless carrier O2, Royal Mail Plc, government-owned British Broadcasting Corp., Domino’s Pizza and Hyundai Kia, Havas said in a statement.
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