Real Business finds out what value business owners place on social networking site LinkedIn, and asks a few users what improvements they’d like made.

London has been named the most connected city in the world by LinkedIn, with a third of the UK population now having a profile of some sort.

Founded in 2002 by a team led by Reid Hoffmann, LinkedIn has emerged as the de facto online business network of choice – with over half a billion people globally now a user.

There are a number of different ways to engage with the platform, from its free service right the way up to its Executive subscription worth £77.99 a month, but are business owners in Britain still finding it useful?

For Natalie Weaving, director at The Typeface Group, LinkedIn is still a valuable resource to businesses – especially those that are time poor and looking to pitch products or services to specific people within a company.

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