Porsche has partnered with retail technology company GoInStore to offer an immersive online experience to its global fan base, allowing them to experience a live, host-guided virtual tour of the Porsche Museum.
Through GoInStore’s real-time video technology, visitors can explore Porsche’s range of historic and modern vehicles showcased at its museum in Stuttgart-Zuffenhausen, Germany. Website visitors can now take an expert-led tour of exhibits on show in the 5,600 square metre venue, which is situated next to the headquarters of Porsche AG.
Achim Stejskal, director of the Porsche Museum, said: “This solution helps us to make the Porsche brand and the unique history of the company tangible for a wider group of people around the world. Whether you are based in the USA, Russia or Brazil – everyone in all countries and regions of the world will be able to interact with us online. The virtual tour gives users the feeling of being right there in the exhibition.”
André Hordagoda, GoInStore’s co-founder, commented: “Porsche has always been known as an innovator in the automobile sector and their recent implementation of our technology is no exception. Visitors worldwide can now take a live virtual tour of the Porsche museum in real-time without having to be physically present – a dream for many car enthusiasts who may not have even considered being able to see around this amazing building with its fantastic collection.”
Written by Anthony Strzalek
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