It may feel early to be preparing for pre-Christmas traffic spikes, but Black Friday is just four months away!
Peak seasons are an important time for many retailers; whilst physical stores scale up their workforce, online retailers must consider the capacity of their systems and infrastructure. Whether it’s Black Friday, Cyber Monday, Christmas, Valentine’s Day or the summer holiday season, preparing for a spike in traffic is essential.

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The Black Friday 2017 – Frequently Asked Questions >>
https://www.theblackfriday.com/what-is-black-friday.shtml

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